Lobster Trap is one of the largest wholesalers of Maine lobster in the world. Since 1973, they’ve supplied customers with the finest live lobster and seafood products delivered right to their door. Fast-moving inventory allows them to provide seafood lovers with fresh, high-quality products.
Lobster Trap was struggling to maintain brand consistency across three distinct websites. The confusing setup prevented them from effectively showcasing their full range of products. Multiple domains and redundant content made it difficult for customers to navigate between sites to find what they wanted.
NetElixir used the Miva e-commerce platform to unify Lobster Trap’s entire web presence under one domain. This reduced brand confusion and made it easier for customers to locate their desired products, all on one site. NetElixir focused on distinct B2B and B2C customer journeys and implemented appropriate Miva customizations to ensure a flawlessly performing site at every touchpoint.