Antylia Scientific serves professionals in biopharma, environmental, and life science fields to enable their ongoing quest for superior outcomes that make life better. The Cole Parmer brand specializes in the manufacturing and marketing of lab essentials and consumables. Cole Parmer’s renowned technical support and excellent service cements its status as a leading global manufacturer for the life sciences portfolio end of Antylia.
A siloed channel structure meant valuable customer and product data was getting lost, thus hurting future promotional strategies. As the COVID-19 pandemic hit the globe, Cole Parmer needed to ensure a consistent growth in online sales with limited campaign assets and reduced spend.
NetElixir significantly ramped up modern search adoptions to keep feeding the machine learning algorithms ‘good’ data through our home-grown automation layering. We capitalized on the power of ML algorithms to capture more valuable clicks as the demand, user behaviors, and market dynamics changed in response to the pandemic. We detected key actionable insights unique to Cole Parmer’s customer profiles and reconfigured measurement protocols and streamlined budgets accordingly.
Growth in paid search revenue at a 19% lower spend
YoY total increase in ROAS between May 2020 and March 2021
YoY increase in revenue for Q1 2021 alone
The primary reason we chose to work with NetElixir is the history of working together and driving successful partnerships and delivering results. And when you’re new in a company, you want to choose partners that you know can help you succeed and Udayan and team have done that for me time and time again.
VP of Global Marketing and eCommerce, on his favorite thing about working with NetElixir