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What is Covid-19’s Impact on Retail ECommerce?

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covid-19 impact on retail ecommerce

The pandemic continues to spread across the United States and Covid-19 cases are projected to peak in the next week or so. Social distancing measures continue in order to alleviate the pressure on healthcare workers and resources. But making changes to social distancing guidelines is a matter of consulting and following the data. Real-time data and insights are crucial to combating the realities created by the Covid-19 outbreak. To understand the effect that the coronavirus has on retail ecommerce, we need to study the trends of sales and consumer shopping behavior. That way, retailers can meet their customers where they are and offer appropriate help and effectively strategize their marketing mix.

So, what is the real data on how Covid-19 is affecting retail ecommerce? Register for NetElixir’s live webinar that shares the real data on ecommerce sales during the coronavirus. Our webinar will air Thursday, April 9 at 2 PM ET. Our Founder and CEO Udayan Bose will discuss:

  • Which retail ecommerce industry saw the most inspiring trends amid the coronavirus outbreak to date.
  • Conversion rates of ecommerce sites compared to last year’s averages.
  • Updates on the growth of online sales for the first week of April, compared to NetElixir’s projected forecast into how Covid-19 will impact sales.

Retail Superhero: UPS

NetElixir is proud to announce our second Retail Superhero: UPS. UPS’s President of SMB and US Marketing, Gerard Gibbons will be joining us for a live Q&A. We applaud UPS’s exceptional contribution not only for helping us get our packages on time, but also in giving back to communities around the world to provide relief during this difficult time. 

In representing UPS, Gibbons will share insights into:

  • What challenges UPS have faced and how they have dealt with these challenges.
  • The global relief and support UPS has contributed to.
  • Advice for small business leaders during this tough time.
UPS Retail Superhero; how UPS is helping retail ecommerce during covid-19
NetElixir is privileged to have UPS’s President of SMB and US Marketing, Gerard Gibbons, as our second Retail Superhero in our coronavirus updates series.

UPS has deployed global relief to help businesses and communities during the Covid-19 outbreak. UPS shares the results from a weekly survey sent out to small and medium-sized businesses across the country to gauge the rate of store closures, disruptions, and some “cautious optimism” regarding a post-coronavirus environment. Few retailers and businesses are immune to the economic impact of the Covid-19 outbreak, but many see this as a short-term disruption. Online sales and new online customers can help support small and local businesses during this time. 

Logistics firms like UPS bear the brunt of transporting critical goods during a time of crisis. A global response to Covid-19 requires global support. Retailers have to remain nimble and transparent to continue to help shoppers throughout the coronavirus crisis. Gibbons will discuss how UPS is helping small business owners and providing relief to consumers.

Retail Contributions amid COVID-19

Retailers and suppliers are generously contributing to the fight against Covid-19 by donating monetary and protective resources to those in need. By taking measures such as creating hours for at-risk groups, adapting deliveries, and staying social via inspiring marketing outreaches, retailers are responding to the Covid-19 crisis through their own means.

Our Retail Superhero from last week, Wakefern Food Corporation for ShopRite, represented by Parag Shah, is adding more benefits and greater compensation to its workers during the pandemic.

Continued online support of these retailers and small and local businesses will go a long way in overcoming this crisis.

Additional Insights

While we have covered an extensive dataset, it is by no means exhaustive. If you are interested in discussing specific insights for your category, please email us at shareinsights@netelixir.com

You can watch our March 11 webinar here, which was the first of the series on tracking the impact of the coronavirus on ecommerce sales and online shopping behavior.

Our March 26 update webinar featured our first Retail Superhero, Parag Shah, the Vice President of Grocery at Wakefern Food Corporation for Shoprite,  and detailed over a month’s worth of research.

Udayan Bose emphasizes the importance of real data. Real time data, gathered daily by our Retail Intelligence Lab, shares a glimpse into how people are coping day by day. Our blog posts share some insights into this day

For further reading, you can see our prior retail analytics updates on retail ecommerce and online shopping behavior: