It’s easy to see that screen sizes on mobile devices have gotten bigger, making phones easier to use than ever before. Let’s take a closer look at the growth in both the use of mobile devices and screen size on those devices, and how these changes are impacting consumer behavior.
What was once considered a giant screen just several years ago now seems tiny in comparison to our modern smartphones. The average screen size before the iPhone was introduced in 2007 was less than 3”, and it wasn’t for another 4 years that the average size finally reached 4”.
Smartphone screens have almost doubled since the iPhone was first introduced in 2007, and the pace of new screen sizes being introduced has been rapidly increasing as well. Since 2011, the average has already shot up to above 5”, with models like Samsung’s Note approaching the 6” mark with its 5.7” screen.
The increase in mobile screen size, as well as the increased adoption of smartphones, has impacted consumers’ buying behavior. With the larger screen sizes, phones are easier to navigate, leading to more and more consumers favoring using their smartphone to do their online shopping. Similarly, the increased implementation of mobile friendly websites have created easier mobile shopping experiences for consumers, resulting in increased mobile conversion rates.
As a result, mobile’s share of ecommerce transactions market is accelerating, and the 2014 shopping season saw strong online sales through mobile devices. Mobile traffic accounted for 45% of all online traffic with a YoY increase of 25.5%, and mobile sales accounted for 22.6% of all online sales, with an increase of 27.2% YoY, as reported by IBM Digital Analytics Benchmark Hub.
Nielsen suggests that on average, consumers spend 15+ hours per week researching products, deals, and services, and in those 15 hours, 59% of consumers visit business websites to validate product research found elsewhere.
The growth in mobile traffic and mobile purchasing behavior represents a huge opportunity for retailers. Search engine results pages (SERPs) on mobile devices have very little room for organic listings, as paid search text ads and product ads dominate the small screen real estate. This can be beneficial to businesses who may not have the resources to influence their organic rankings, but can still set up mobile paid search campaigns — and reach a wide audience of mobile consumers!
To learn more about how you can benefit from your company’s space on the SERP, please join us for our webinar on “Supercharging the Search Engine Results Page (SERP) for Your Business”. Click here to register.