Ever hear the phrase, work smarter not harder? We know marketers spend more hours than needed on tasks sometimes, causing delays in their to-do list. However, with the right data and the right tools, marketers can be unstoppable! Luckily, Google recently announced some major changes that’ll benefit marketing mavens everywhere at their Marketing Next conference. Here’s what you missed:
These tools will help marketers plan, run, and measure advertising across a variety of publisher inventory sources more effectively.
They empower data-driven marketers to market more effectively. This might include planning, tailoring creatives, testing, analyzing, and creating assistive experiences.
Google Optimize and Surveys 360 integration with AdWords was the most exciting update, according to our whole team. These powerful tools enable AdWords marketers to tailor and test messages and creatives within minutes, without the need of a webmaster or a programmer. The result? It leads to more engaging (and less annoying) advertising. (Hurrah!)
The new AdWords interface and improved planning workflow in DoubleClick helps boost a marketer’s efficiency by helping them work smarter.
By simplifying the AdWords experience and integrating powerful, yet simple tools (like Optimize and Survey 360), Google is trying to help marketers think “customer first” and create meaningful assistive experiences. It’s about time! For more information about these changes, check out our webinar, What Google’s New Changes Mean for your Brand.