The holiday shopping season comprises peak sales days when consumers spend the most amount of money and companies earn maximum profit. In order to tap into the success of these days, retailers should learn to sync their SEM campaigns with this calendar. In our e-book, NetElixir created charts to be filled out by merchants so they can track exactly how much they should be spending during each segment of the shopping season.
The chart below indicates how much consumers spend during certain times of the year. Take notenot only of the dollar amount that is spent, but also the total percentage of spend during the season and the comparison of 2007 to 2008.
Using the above chart as a reference point, retailers can use the ones below to plan what their budget should be and compare this with their specific SEM objectives. Then, they can aggregate this learning and use it for future promotions.