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Effective Holiday Promotional SEO Strategy

Monday November 23, 2020 by : Silas Gossman

With the holiday season already upon us and Cyber 5 looming, creating, maintaining, and finetuning your SEO holiday promotions is crucial. This year, customers are looking for the best deals online and are not necessarily…

App Store Optimization Tips

Tuesday July 7, 2020 by : Danielle Klimashousky

App Store Optimization is key for getting your app discovered and downloaded. Whether your app is on the Apple App Store, Google Play Store, the Amazon App Store, or GetJar, there are tools and techniques…

Matching Ranking to UI

Tuesday June 16, 2020 by : Silas Gossman

The Goal of Keyword Ranking The goal of ranking is to try to achieve the maximum level of visibility in SERPs—right? [caption id="attachment_8807" align="alignleft" width="326"] Match your ranking with your user interface so users can…

SEO Content Creation Process: Content Strategies

Wednesday June 10, 2020 by : Silas Gossman

SEO Content Strategies: Part 3 of 3 Planning to write content for SEO starts with a question. Do you want to: Enhance your authority on a given topic (likely done by gaining a space in…

SEO Content Writing Process: Methods

Wednesday May 27, 2020 by : Silas Gossman

Methods of SEO Content Writing: Part 2 of 3 Writing content for SEO starts with a question. Do you want to: Boost under-performing pages on your site? Improve ranking for a target term? Heighten your…

SEO Content Creation Process: Part 1 of 3

Monday May 18, 2020 by : Silas Gossman

In the move toward digital and the rise of ecommerce, a strong website takes more than branding and products to sell. The content across your site’s pages needs to be optimized to fit that…

Solving for X: Google Broad Core Algorithm Update

Thursday October 3, 2019 by : Brian Levine, Content Marketing Manager

Google rolled out its latest broad core algorithm update last week, which means its time to check how your pages are ranking. This marks the second time Google has announced an update like this in…

Solving For X: Learning More From Relative Mobile Conversion Rate

Thursday September 12, 2019 by : Harshitha Yeddala, Associate Software Engineer

This week’s article is for all of our SEO and UX friends having trouble convincing their bosses to take notice of mobile. Money talks, and this metric might be the key to getting those performance/development…

Solving for X: Maximize Your Google My Business Impact with Photos

Thursday August 15, 2019 by : Tim Haberin, Associate Content Writer

Google My Business (GMB) should be a cornerstone of any local business’ marketing strategy. By building out your GMB profile, you can more easily engage with potential customers in Google search results by providing them…

Solving for X: Harness the Power of Your Google Knowledge Panel

Thursday August 8, 2019 by : Tim Haberin, Associate Content Writer

Knowledge is power, and that principle holds particularly true on a Google search results page. Even the most infrequent Googler has likely seen a knowledge panel in their searches. These information boxes appear on the…

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