As some of you may know, Google AdWords works through statistical computing. The functions within AdWords (such as bid algorithms, auction management, etc.) work on the basis of statistical probabilistic formula. Hence, PPC marketers need to embrace statistics as equally as they connect with their Continue Reading
Marketing Dilemmas
7 Tips to Accelerate Your 2017 Marketing Campaign
Are your search marketing efforts ready for the new year? If not, look no further! After we accurately predicted holiday trends of 2016, NetElixir decided to forecast the state of search marketing in 2017. Through extensive research, NetElixir put together best practices and suggestions for Continue Reading
The Truth Behind Fake News
Lately, everyone’s been talking about fake news. From large media outlets all the way to our social feeds, it seems fake news is almost inescapable. How can something like this escalate throughout the world with such force? Where did the rise of fake news even come from in this digital age? What Continue Reading
You Guide to the Mobile First Algorithm Update [Infographic]
![You Guide to the Mobile First Algorithm Update [Infographic]](https://i0.wp.com/www.netelixir.com/blog/wp-content/uploads/2017/01/google_algorithm_edit.png?resize=720%2C400&ssl=1)
In a previous blog post, we discussed Google's algorithm update and how it can affect you. To make your life a whole lot easier, we're sharing our helpful infographic to help walk you through these changes! Everything You Need to Know About Google's Mobile Algorithm Update In November 2016, Continue Reading
Holiday Results Match NetElixir’s Forecast
NetElixir projected a moderate YoY growth of 10.5% and 11% during the holiday season. In comparison, eMarketer forecasted a 17% increase and Deloitte predicted a 17 to 19% growth. Our conservative estimate was due to three key factors, including: Earlier than usual purchasing of holiday Continue Reading
Holiday ’16 YoY Growth Revealed
In September 2016, our team estimated that the YoY e-commerce growth would be 11% during the holiday season. Guess what? It was 10.43%! Continue reading to find out some more data points to help you better understand what happened this season and how you can utilize this data for this year’s Continue Reading
