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Marketing Dilemmas

How to Use Our Holiday Planning Resources

Monday August 6, 2018 by : Jen Elizondo, Multimedia Producer & Editor

Your odds of winning the Mega Millions jackpot is about 1 in 259 million. It’s more likely that you’d be struck by lightning. It’s even more likely that you’re still wondering how your retail ecommerce…
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It’s Time to Start Working on Your 2018 Retail Holiday Checklist

Friday August 3, 2018 by : Tim Haberin, Associate Content Writer

With more than half of 2018 (somehow) already in the books, it’s time to start thinking about the holidays. While reminders of the gift-giving season don’t begin popping up until after Halloween for many of…
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Take a Deep Dive into Smart Bidding

Thursday July 26, 2018 by : NetElixir

The concept of Smart Bidding has evolved due to the ever-changing technological environment and user behavior. Earlier advertisers were confined to a limited set of devices comprised mainly of PCs. However, with the advent of…
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Seize the (Prime) Day & Set Your Brand Up for Success

Monday July 16, 2018 by : Tim Haberin, Associate Content Writer

If you still doubt the power of Amazon, look no further than the new summer shopping holiday - Prime Day. For the fourth straight year, the ecommerce giant is unleashing over a day’s worth of…
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NetElixir’s Takeaways from the Google Marketing Innovations Keynote

Wednesday July 11, 2018 by : Ismaa Viqar, Content Manager, Editor

The entire dialogue of the industry has changed. Sridhar Ramaswamy SVP of Ads and Commerce at Google Those words echoed throughout the minds of everyone watching Google Marketing Innovations Keynote this year. The search marketing…
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Overcome Common Facebook Advertising Mistakes on Social Media Day

Friday June 29, 2018 by : Tim Haberin, Associate Content Writer

Happy Social Media Day! Wait, a whole day dedicated to the celebration of social media? Aren’t we already inundated with enough Facebook status updates and Instagram posts every other day of the year? The answer…
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AdWords Tips for Small Businesses: Easy Changes, Big Results

Thursday May 31, 2018 by : Tim Haberin, Associate Content Writer

 Average Reading Time: 5-10 minutes Google AdWords is a valuable tool for small businesses to promote themselves to customers online. However, SMBs still frequently encounter obstacles when trying to grow their business through AdWords.…
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Small Changes, Big Results: How SMBs Can Perform Better on AdWords

Monday May 14, 2018 by : Ismaa Viqar, Content Manager, Editor

Average Reading Time: 2-5 minutes If you’re a small business and you’re managing your own AdWords account, saying it’s a difficult endeavor can be a huge understatement. We understand. You might not have the time…
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Facebook Ends 3rd Party Data Access for Ad Targeting

Friday May 4, 2018 by : Jen Elizondo, Multimedia Producer & Editor

Average Reading Time: 3-5 minutes Have you checked Facebook lately? Facebook recently announced it will remove access to data provided by third-party data partners in an effort to protect user privacy. The social media platform…
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Why Your Brand Story Matters

Friday April 27, 2018 by : Patricia Wilcox, Content Intern

Average Reading Time: 3-5 Minutes A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.  – Jeff Bezos Stephen slouched over his desk with his…
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