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Marketing Dilemmas

Search Without Screens: The Path of Voice Search

Thursday February 16, 2017 by : Julia Rizio, NetElixir University Coordinator

Technology is truly amazing. What we once perceived as the science fiction ingenuity from world-renowned authors like Ray Bradbury, Isaac Asimov, or Philip K. Dick has slowly been entering our lives the last few decades,…
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How R + AdWords Spells Campaign Success

Friday February 10, 2017 by : Ismaa Viqar, Content Manager

As some of you may know, Google AdWords works through statistical computing. The functions within AdWords (such as bid algorithms, auction management, etc.) work on the basis of statistical probabilistic formula. Hence, PPC marketers need…
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7 Tips to Accelerate Your 2017 Marketing Campaign

Wednesday February 1, 2017 by : Diana Dymond, Digital Content Strategist & Ismaa Viqar, Senior Content Writer

Are your search marketing efforts ready for the new year? If not, look no further! After we accurately predicted holiday trends of 2016, NetElixir decided to forecast the state of search marketing in 2017. Through…
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The Truth Behind Fake News

Sunday January 22, 2017 by : Diana Dymond, Digital Content Strategist & Ismaa Viqar, Senior Content Writer

Lately, everyone’s been talking about fake news. From large media outlets all the way to our social feeds, it seems fake news is almost inescapable. How can something like this escalate throughout the world with…
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You Guide to the Mobile First Algorithm Update [Infographic]

Friday January 20, 2017 by : Diana Dymond, Digital Content Strategist & Ismaa Viqar, Senior Content Writer

In a previous blog post, we discussed Google's algorithm update and how it can affect you. To make your life a whole lot easier, we're sharing our helpful infographic to help walk you through these…
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Holiday Results Match NetElixir’s Forecast

Thursday January 12, 2017 by : Julia Rizio, NetElixir University Coordinator

NetElixir projected a moderate YoY growth of 10.5% and 11% during the holiday season. In comparison, eMarketer forecasted a 17% increase and Deloitte predicted a 17 to 19% growth. Our conservative estimate was due to…
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Holiday ’16 YoY Growth Revealed

Wednesday January 11, 2017 by : Ismaa Viqar, Content Manager

In September 2016, our team estimated that the YoY e-commerce growth would be 11% during the holiday season. Guess what? It was 10.43%! Continue reading to find out some more data points to help you…
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Real Time Personalization Explained

Saturday January 7, 2017 by : Diana Dymond, Digital Content Strategist & Ismaa Viqar, Senior Content Writer

Ever wonder how websites seem to just know you and your interests? It’s called real-time personalization and it’s changing the way potential customers are targeted. This process allows marketers to tailor the presentation of a…
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A Walk with the Ghost – Marketing with Snapchat

Wednesday December 7, 2016 by : Vishall Boppana, Search Marketing Associate

Released in September 2011, Snapchat has come a long way from being a photo and video sharing app to a marketer’s paradise. The only possible reason you may not have heard of Snapchat is if you’re not…
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Consumer Behavior Capture: Thanksgiving to Cyber Monday

Tuesday December 6, 2016 by : Ismaa Viqar, Content Manager

As families and friends were enjoying a feast of Thanksgiving Day turkey, creamy mashed potatoes, cranberry-orange relish, classic stuffing, and more tasty treats, our team was out there reviewing data on consumer behavior throughout desktop…
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