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What Google Analytics 4 Means For Marketers

Tuesday November 24, 2020 by : Debdip Goswami, Director of Enterprise Client Operations

Insights into the Benefits of Google Analytics for Digital Marketers For many years, companies have been using Google Analytics to make profitable business decisions, as well as to understand the overall landscape of their business.…
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Why You Should Add Custom Alerts to Google Analytics

Friday January 17, 2020 by : Sriramya Mulukala

We all have days when we’re busy with back-to-back meetings, responding to a mountain of emails, or attending to some other urgent work. It’s easy to forget to check Google Analytics (GA) to keep a…
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Google Analytics: Advanced Features and Reports for Retailers

Friday July 12, 2019 by : Tim Haberin, Associate Content Writer

“You can’t manage what you can’t measure.” - Peter Drucker If you’re a retailer familiar with Google Analytics, you know the difference that data can make. It’s one thing to know how your business is…
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Unlock Google Analytics’ Advanced Features & Reporting

Wednesday June 12, 2019 by : Tim Haberin, Associate Content Writer

How confident are you in your Google Analytics (GA) skills? Are you a seasoned professional or completely unfamiliar with the platform? Regardless of your experience level, there’s always something new to learn about GA, which…
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Put a Bow on the 2017 Holiday Season with Our Ecommerce Recap

Friday January 12, 2018 by : Tim Haberin, Associate Content Writer

The end of the holidays and start of a new year is a natural time to reflect. This is especially true for retailers who are curious about what trends and insights emerged from the recent…
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Digital Media’s Favorite U.S. Election!

Tuesday November 8, 2016 by : Analytics

This year’s presidential election has been creating lots of chatter globally. With social media participation at its peak, the discussions and debates are at their glorified best. It’s estimated that $11.4 billion has been spent…
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Why You Should Use Enhanced Ecommerce

Monday October 3, 2016 by : Diana Dymond, Digital Content Strategist & Ismaa Viqar, Senior Content Writer

Don Rodriguez, Director of Analytics at NetElixir, presented a webinar on {How Enhanced Ecommerce Identifies Potential Customer Loss} where he filled us in on the power of Enhanced Ecommerce in analytics, especially during this upcoming…
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{#AnalyticsWeek} Day 5 – How Your Business Can Benefit from IBM’s Watson

Friday June 17, 2016 by : Diana Dymond, Digital Content Strategist & Ismaa Viqar, Senior Content Writer

Though #AnalyticsWeek 2016 has come to an end, your adventures with analytics shouldn’t. We hope you learned amazing ways to use Google Analytics for your business. In today’s last and final session of #AnalyticsWeek, Don…
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{#AnalyticsWeek} Day 4 – User ID: Track Your Best Customers in Google Analytics

Thursday June 16, 2016 by : Don Rodriguez, Director of Analytics

In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and Pawel Matkowski, Google Global Product Lead, Data Integrations, Google Analytics at Google discussed one of the least adopted, yet…
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{#AnalyticsWeek} Day 2: 3 Ways You’ll Find Revenue & Profits in Google Analytics

Tuesday June 14, 2016 by : Diana Dymond, Digital Content Strategist & Ismaa Viqar, Senior Content Writer

In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, discussed three ideas that every e-commerce business can implement in order to discover revenue and profit improving ideas from your Google…
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