NetElixir’s Ada Wong caught up with Rohit Bhargava, SVP at Ogilvy and keynote speaker at the Social Media Plus Summit event. Rohit is a founding member of the 360 Digital Influence Group at Ogilvy, author of the best selling book Personality Not Included, teaches marketing at Georgetown University (where Ada went to college). Rohit spoke about the importance of building brand personality in social media advertisers.
[youtube=http://www.youtube.com/watch?v=vn5TziqBgxM]
