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{#AnalyticsWeek} The Power of Mobile in Analytics

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As we know, mobile is shoving its way towards the front of search marketing. It’s now outperforming desktop in traffic because mobile is more accessible and within arms reach at all times. People can find out about anything they want quickly and easily through their mobile device. Plus, social media remains a large influence in today’s digital world and fast mobile sharing will keep it that way. Today, most people search for things on mobile and make the final purchase on a desktop/tablet. However, conversion rates on mobile are improving as more and more website owners deploy mobile-friendly user experiences. Given those two trends, it’s important for ecommerce site owners to pay attention to their mobile performance and Day 3 of our upcoming #AnalyticsWeek will provide useful insights to do just that.

Here’s some interesting statistics you should keep in mind:

  • 40%  of smartphone users who research on their mobile device go on to purchase on a desktop. (1)

  • Flurry finds that 80% of mobile device time is spent in apps, 20% in browser. (2)

  • 82% of people use their phone to help decide on a purchase. (3)

  • More searches on mobile than on computers in 10 countries, including US & Japan. (4)

  • 970B (28%) of US retail sales influenced by mobile. (5)

What can you do to get started?

  • Make sure your website is mobile-friendly and responsive.

  • Check the loading time of your page. Faster page load means more traffic and more conversions.

  • Utilize Google’s Guides to make sure you’re on the right track.

  • Be there for everyday micro-moments.

To stay up to date with the latest updates and innovations in the world of analytics, be sure to attend our Einstein inspired webinar series #AnalyticsWeek from June 13 to 17.

Join our #AnalyticsWeek Forum so you can ask the tough questions, express your challenges, and get valuable insights from our Analytics Team. They’ll be moderating questions as they receive them, all at no cost to you.


  1. Google/Ipsos/Sterling, “The New Multi-Screen World Study,” August 2012

  2. VentureBeast, “The Mobile War Is Over and the App Has Won: 80% of Mobile Time Spent In Apps,” April 2013

  3. Google/Ipsos, Consumers in the Micro-Moment, U.S., March 2015, n=5,398, based on internet users. Published on Think with Google, June 2015.

  4. Google internal data, Mobile Trends for Retailers, May 2016 Google internal data

  5. Google/Deloitte, Navigating the New Digital Divide: Capitalizing on Digital Influence in Retail, May 2015