In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, discussed three ideas that every e-commerce business can implement in order to discover revenue and profit improving ideas from your Google Analytics data. Some of our insights included:
1.Take Advantage of the Integration Between Your Analytics and Your Paid Search:
Make sure you have linked AdWords and Google Analytics, enabled auto-tagging in Bing.
2.Site Search Market Expansion
Periodically conduct keyword profitability and top product sales driver analyses.
Regularly mine your site search engine data for diamonds in the rough.
3. Using Sitewide Performance Data to Steer Paid Ad Bidding Strategies
When basing demand generation efforts on product sales, use all product sales not just sales by specific channel.
During tomorrow’s session, 4 Insights To Improve Your Mobile Performance, from 1-2 p.m. EST, Director of Analytics & Account Strategy at NetElixir, and Steph Schmitt, Agency Account Stategist at Google, will walk us through four key insights for measuring and improving your site’s performance with e-commerce’s fastest growing traffic segment, smartphone shoppers. All levels of analytics knowledge can benefit from this unique, hands-on learning workshop.