On May 24th, Google announced a few supremely important innovations to their Ads and Analytics products that could redefine the mobile digital marketing landscape in the near future. We present a crispy summarized table of the updates and their benefits.
Update |
Benefit |
|
Expanded Text Ads |
Gives more real estate to mobile ads and hence higher CTR and lesser CPC |
|
Bid adjustments across all devices |
Previously only mobile bid adjustments were possible. Now the adjustments can be applied across all the devices. |
|
Responsive Display Ads for Mobile |
Unlocks native ad inventory. Brings more operational ease as Google takes care of ad development. |
|
Local search ads across Google.com and Google Maps |
Bridges the gap between online ads and offline store visits. |
|
Strong embracing of Machine Learning in Google Analytics |
Analytics has been reimagined for modern marketing |
|
Similar Audiences in Search |
Enables the capability to target non visitors who could be potential loyalists |
|
Demographics in Search |
Can create the truest audience for targeting directly |
|
Cross exchange inventory in Google display network |
Remarketing across display network becomes more effective by following the user across almost the entire web |
|
Redesigned AdWords interface |
AdWords get a mobile friendly interface |
We would be publishing a series of blogs on each of these topics which will explain the benefits and implications in more detail.
