With the transition to Google Shopping Campaigns less than 2 months away, online retailers everywhere need to prepare themselves for this substantial alteration to their AdWords account.
To help familiarize you with the inner workings of what’s to come, we’ve prepared an infographic highlighting the 4 essential M’s of Google Shopping campaigns- Manage, Measure, Monitor, Maximize.
Each of these “Ms” will play an integral part in how well you leverage this new AdWords campaign type to improve your Product Listing Ad efficiency.
By following the customized tips and strategies below, you ‘ll be able to optimally classify your products, track competitor benchmark data and migrate your PLA campaigns when that September deadline rolls around.
To help you migrate your PLA campaigns as seamlessly as possible, we are offering a free Google Shopping Campaign Checklist.
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<img src="http://bit.ly/1jPd1ty" alt="NetElixir Shopping Campaign Infographic"/>