We’re so excited to bring you our 9th Holiday Forecast!
Since August 2008, we’ve had an ongoing analysis of ecommerce and search engine marketing metrics for our customer base of mid-size and large customers with over $400 MM online holiday revenue (November to December).
For our study, we considered 450 million sessions across 5 main holiday verticals: gourmet food, apparel and shoes, home and decor, gifting, and consumer electronics.
Amazon’s share of total online holiday sales will grow to 34% this year.
We’ll see slower than usual online sales this holiday season with 10% Y/Y growth.
Last year, Amazon’s holiday sales were approximately $23 billion. This year, we predict that number will reach over $28.5 billion. Amazon’s share of total online holiday sales this year will be 34%.
In comparison, online retailers’ holiday sales is estimated to reach only $2.5 billion in comparison. It’s almost like they can’t compare to the Amazon giant.
Hungry for more data? Download our Holiday Readiness slides or watch the full webinar here. You can also download our Holiday Readiness Workbook for 20 Proven Holiday Success Strategies, a Planning Calculator, and more information about our invite-only Holiday Readiness Workshops.
Keep a competitive edge this holiday season. Don’t forget to sign up for a Paid Search Audit conducted by our dedicated team of experts!