| Virtual
Analyst
No matter how efficiently and cost effectively your
PPC campaign is driving traffic to your site, your conversion
rate holds the key to your business success. Increasing
visitor conversion rates even slightly can have a dramatic
impact on both your top and bottom lines.
But converting ad clicks into paying customers is complex—it
depends on a large and complicated set of factors related
to both your PPC campaign and your website design. Possibly
even more complex is your Web analytics package—that
is, the software you have to ostensibly help you understand
your customers and conversions.
There’s no doubt your Web analytics software
is valuable. But there’s a lot of data to churn,
a lot of analysis to make sense of. Hidden in there
somewhere is information you need—the keys to
improving your site’s conversion rates. But most
companies don’t have the resources or the time
to make the best use of their analytics software. They
don’t have time to sort through all the metrics,
the trends, the analysis. What they need is a shortcut
to the bottom line—to understanding how they can
improve their site conversions.
NetElixir’s team of highly experienced specialists
can help. We act as “virtual analysts,”
helping you make sense of the data from your Web analytics
packages by synthesizing, analyzing, and presenting
the data to you as an executive summary in plain English,
with specific recommendations for high-impact actions
that will improve site effectiveness and raise conversion
rates. We then work with your Webmaster to implement
the suggestions and measure the results.
Within a two to three month period, you can expect
conversion rates to increase anywhere from 1 to 3 percentage
points, potentially saving you thousands of dollars
in advertising costs or raising thousands more in sales.
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