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Management Team
Advisors
United States Professor K.Ramachandran
Udayan Bose
Manas Fuloria
Vijay Thakur
Colleen Spencer
Gwyn Thakur
Seana Mulcahy
Kelly Shearer
Elizabeth Donkus
Germany
Dominik Lutz
Denmark
Morten Nilsson
India
Surya Vedula
Tagore Boyella
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Udayan Bose
Founder and Chief Executive
Udayan Bose founded NetElixir with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Udayan recognized the potential of paid search as an essential advertising channel in 2002. Having experienced first hand the complexity involved in running a profitable paid search campaign, he was driven to develop a system that delivers predictable and efficient campaign performance, allowing marketers to fully leverage the power of paid search as a high value lead generator.
Prior to starting NetElixir, Udayan was Director of Business Development for iGlobalMedia/PartyGaming, the world's largest online gaming company. In this role he was responsible for building a new business unit that became a major revenue generator for the company.
Udayan holds a B.Tech in Chemical Engineering from the Indian Institute of Technology, Delhi and an M.B.A. from Mumbai University, India. |
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Vijay Thakur
Director, U.S. Operations
As Director of U.S. Operations, Vijay brings over 32 years of experience in leading and managing several organizations in strategic, state-of-the-art high-technology ventures as CEO, CTO and CMO. He has used his wealth of knowledge and experience in information technology, vertical industries, professional services, consulting, sales and marketing to offer clients creative and innovative ways to address sales and marketing challenges.
Prior to joining NetElixir, Vijay co-founded and served as VP of Marketing at InfoClarus, a mobile communications startup, which provided high volume mobile messaging solutions and mobile applications. In 1996, as Chairman, CEO and President, he founded Ellora Software, a start-up software company with 37 individuals, focused on creating a unique web-based software solution for improving the process of long-term clinical care management. In 1999 together with a group of investors, he led the merger of Ellora Software into a new entity, e-MEDx, Inc. Then, in June 2000, e-MEDx merged into Active Health Management, headquartered in New York City, to create a corporation with a comprehensive set of clinical care management solutions delivered over the Internet to the healthcare industry.
Prior to starting Ellora, he was employed by Digital Equipment Corporation for 22 years. As Vice President of the Systems Integration Software Business at Digital, he managed a worldwide organization of over 300 software professionals across 6 countries, and a software business of several software products, software consulting, and R&D.
Vijay received both of his Masters degrees, in Computer Science and in Electrical Engineering, from the University of Wisconsin at Madison, WI.
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Gwyn Thakur
Marketing Director
As Marketing Director for NetElixir, Gwyn Thakur brings more than twenty-five years of marketing communications, marketing research and marketing strategy experience in delivering to clients the market intelligence and solutions they need to be effective in their marketplaces. She has in-depth experience in a wide range of business issues, ranging from macro areas of developing corporate, marketing, brand, communications, and customer loyalty/retention strategies to more micro areas of product and service level issues. Gwyn founded Effective Marketing LLC, a full-service Marketing Agency and prior to that was SVP of Marketing at Carat Freeman, the largest technology media company in the country. Gwyn is a frequent speaker on face-to-face media and marketing strategies. She is on the board of MassWIT (Massachusetts Women in Technology), serves as a Corporator at Emerson Hospital in Concord, and is a past board member of the Colonial Figure Skating Club where she was the membership chair.
Gwyn received a B.A. in Psychology from Emmanuel College, a Masters Degree in Education from Suffolk University, and a Masters Degree in Business from Lesley University (programs in management for business and industry). She lives in Acton, Massachusetts with her husband and 2 children. |
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Kelly Shearer
Business Development Manager
Kelly Shearer has over a decade of experience in Business Development and Public Relations. As the Business Development Manager, Kelly drives the US market for NetElixir. Prior to joining NetElixir, Kelly worked as a Manager of Business Development for the Uniform Code Council (now GS1 US), the not for profit standards organization that administers the Universal Product Code (U.P.C.) and develops worldwide standards for identification codes, data carriers, and electronic commerce. In her role as Business Development Manager, Kelly worked hand in hand with Fortune 500 companies to assist in the education of their vendors on the advantages of utilizing the internet as an effective way to communicate information to the their retailing partners. |
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Elizabeth Donkus
SEO Manager
Elizabeth Donkus has more than a decade of experience in web development and marketing and 8+ years working solely in the SEO field. Prior to working at NetElixir, Elizabeth had worked for some of the largest search engine marketing companies in the United States and with some of the top brands in the country. She manages all aspects of NetElixir's SEO Team.
She began her online career as a web developer for an agency in Allentown, PA. Her knowledge of website construction using a variety of languages and platforms has been an asset in understanding the search engine spiders and their ability to crawl websites. Successful search engine optimization requires both Marketing and technical skills.
Elizabeth possesses both of these skills and holds a degree in Specialized Technology in Visual Communications from Lehigh Valley College. |
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Dominik Lutz
Business Development Director - Europe
As Business Development Director - Europe Dominik drives the European market entry of NetElixir.
Before joining NetElixir, Dominik worked for Hofmann-La Roche's Diagnostics Division and for the strategy and marketing practice of PA Consulting Group, the largest independent strategy and technology consultancy in the UK. A passionate entrepreneur Dominik was the founder of a sports apparel brand and had set the European cornerstones for a Silicon Valley software company with offshore operations in India. Dominik holds a Master's degree in International Business from the University of Maastricht, The Netherlands. |
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Morten Nilsson
Business Development Director -
DenmarkMorten joined NetElixir's global management team in June 2008. Morten has prior experience as web and communication consultant in the Danish Heart Association, as a health journalist on some of the biggest Danish newspapers, and as a senior communications manager in a large Public Relations bureau. Morten is also the Founder and CEO of Algotech Internet Marketing. He lives near Copenhagen with his family.
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Surya Vedula
General Manager - Service Delivery and Operations
Surya Vedula heads the India Operations Center. He is responsible for delivering exceptional service quality to NetElixir customers through a combination of powerful proprietary technology and efficient service delivery processes.
Vedula has over nine years of experience in project management with companies like StateStreet Financial, EDS and Macromedia.
He relocated to India in Dec'06 after spending 12 years in US. Vedula holds a Masters Degree in Civil Engineering from the University of Toledo . |
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Tagore Boyella
General Manager -
Technology
Tagore has over 15 years of IT software development & management experience with companies like AutoZone Inc & CapitalOne Financials Inc. Prior to joining NetElixir, Tagore served as an IT Director with CapitalOne Inc based in Richmond, VA. In that role, he has owned large component & specific IT functions of the business. He brings broad technical knowledge combined with leadership ability and creative problem solving skills in both strategic and tactical areas like
- Restructure/process improvement/outsourcing with offshore suppliers
- Productivity Improvement, IT Architecture & risk management
- Financial Services
- Banking
Tagore holds Masters Degree in Electrical Engineering from Southern Illinois University at Edwardsville. He relocated to India in Apr'08 after spending 17 years in US. |
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Professor
K.Ramachandran
Corporate
Advisor
Professor Ramachandran is Associate Dean- Academic Programmes at Indian School of Business, Hyderabad.He is Thomas Schmidheiny Fellow of Family Business and Wealth Management. Prior to ISB he was a professor at the Indian Institute of Management, Ahmedabad for fourteen years. He has published extensively and has served as a consultant to a number of Indian and international organizations. His specific areas of expertise include growth strategies, corporate venturing, new enterprise management, venture capital, small business promotion, and family business.
Professor Ramachandran holds a Ph.D. from the Cranfield School of Management, UK. |
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Manas
Fuloria
Corporate
Advisor
Manas Fuloria is a "cross border start-up
specialist" Vastly experienced in building
multi-cultural firms. Manas's experience as a
consultant includes work at Coca Cola Foods,
Johnson and Johnson Pharmaceuticals, New
Balance, Carrier Corporation and Union Miniere.
Manas earned his Ph.D. in Engineering from India
Institute of Technology, Delhi. He holds a Masters
Degree in Manufacturing Systems Engineering from
Stanford University and a Bachelors Degree in
Manufacturing Science and Engineering from the
Indian Institute of Technology, Delhi. |
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Colleen Spencer
Corporate Advisor
Colleen Spencer is a CPA with over twenty five years of experience in finance. Most recently, Colleen served as CFO for HandyLab, Inc., a venture capital financed medical diagnostic start-up. Prior to that, she was CFO for Avail Networks, a venture capital financed telecommunications equipment company which was sold in 2003. Her tenure at these companies involved several VC and bank financings, as well as investor relations and administrative responsibilities. Colleen also served as CFO for MCE Companies, a mezzanine financed RF sub-system manufacturer, where she was involved in three acquisitions and an initial public offering. Before MCE, Colleen was a Manager at Arthur Andersen, where she managed the audits of numerous technology start-ups.
Colleen holds an M.B.A. from the University of Michigan and a B.S. in Business Administration from Central Michigan University. She lives in Ann Arbor, Michigan. |
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Seana
Mulcahy
Interactive
Advertising Advisor
Seana
Mulcahy is founder of Brand
Truth, a digital media and marketing
consultancy. She has 16 years experience in
advertising and marcom with the past 12
primarily focused in the digital space. Prior
she was vice president, director of interactive
media at Mullen and Carat Interactive. Mulcahy
has been creating online brands since before the
first banner was sold. Her expertise includes
online and traditional media planning and
buying, e-mail marketing, mobile, online pr,
viral marketing, tracking & analytics,
promotions, search engine marketing and
launching brands online. She's built online
media services divisions for three companies and
has worked with clients spanning financial,
telecom, high-tech, healthcare and retail.
Clients include but not limited to VW,
McDonald’s, Deutsche Bank, Lendingtree.com,
Nextel, Symantec, The Four Seasons, British
Airways,
Sesame Street
, Pfizer, Smith Kline Beecham, Genuity,
Electronic Arts and Radio Shack. Not
surprisingly, she has taught, lectured and
written about the industry for numerous trade
associations, publications and blogs. She has
been published in numerous trade publications
and has a weekly column on Mediapost’s Online
SPIN. Mulcahy is on the board of the Boston
Interactive Media Association (BIMA), Dollars
for Scholars, and NetElixir, a search engine
marketing firm. She judges annual Ad: Tech and
Massachusetts Interactive technology Exchange
events annually. Mulcahy has a degree in
advertising, public relations and speech. She
works out of
Boston
, MA.
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