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The Annual
E-tail Stress Study Results Are In!
PPC campaign
management can be very stressful. It's a fast-paced,
dynamic, highly complex arena, where escalating
competitiveness and costs can lead to uneven or
diminishing returns, and, in turn, trigger rising stress
levels among search engine marketers. To make matters
worse, PPC campaign management—a job that requires a
24x7 focus—is usually only one of many responsibilities
tasked to an overworked webmaster or marketing team.
Many online businesses rely on PPC
marketing for large percentage of their new customer
business. They can't afford to ignore it, or to run a
sub-par campaign. Yet finding the time, the right
resources, and the right tools is difficult—often
overwhelming—causing companies to shy away from this
tremendous source of qualified leads.
At NetElixir we know first hand how
stressful the PPC advertising experience can become. Our
company was founded with the idea that PPC advertising
shouldn't be so complex, so stressful. We're focused on
making things as easy and as profitable as possible for
online advertisers. And we'd like to know how we can
continue to make things better, by understanding the areas
of campaign management that you feel should be made a lot
easier.
Each year,
NetElixir works with the e-tailing group, Inc. to survey
e-commerce executives about their experiences and goals
for PPC marketing. The survey results offer timely
insight into the PPC market, with participants running the
gamut from Internet Retailer 500 companies to smaller
online merchants.
This year's
October 2007 survey of over 140 executives indicates
continued growth in both budget and mindshare for PPC
advertising. Download our executive summary to find
out more about retailers' views and experiences with PPC,
including:
·
Trends
in PPC spending, costs per click and campaign size
·
2007 PPC performance results and retailer
satisfaction
·
Retailers' current strategies and resources
for PPC management
·
Retailers' priorities for PPC initiatives
this coming year. |
2007
E-tail Stress Study Executive Summary
