Solutions for e-Tailers
Online retail sales are continuing to surge, with JupiterResearch’s latest report predicting U.S. online sales will grow a vigorous 12 percent annually between 2006 and 2010. In fact, the report also predicts that by 2010, nearly half of all US retail purchases will either be made online or be influenced by online experiences.

This explosive growth in online sales means fierce competition as an increasing number of e-tailers vie for a piece of the pie. To compete successfully, companies’ online marketing strategies must evolve beyond simple customer acquisition toward sophisticated and measurable customer engagement plans.

In this intensely competitive world, paid search can be a tremendously powerful marketing tool—it’s one of the most effective ways of bringing highly qualified traffic to a Web site, when done correctly. However, search advertisements are only the first step. Even the best-qualified traffic is worthless if your site can’t convert the visitors into paying customers. You have only a few seconds to make a first impression, and at most a few page impressions to either engage a potential customer or lose him.

And with the skyrocketing cost of keywords, particularly in the aggressive B2C arena, companies must focus on getting the most out of their paid search traffic—ie, maximizing conversions and customer retention through effective customer engagement—or they will soon find they cannot afford to pay for the valuable traffic and exposure that paid search offers.

At NetElixir, our paid search solutions focus on enhancing the customer engagement process to ensure that visitors are delivered to your site through efficient paid search advertising and then converted into valuable paying customers.

Besides our specialized technologies and deep industry experience, our key strength lies in the ability to produce meaningful measurements, insightful analysis, and effective refinements of the many customer experience variables throughout your Web site and search advertising campaigns. In addition, our heavy focus on the retail space has enabled us to tailor our solutions to e-tailers, enabling them to overcome the specific challenges faced in this particularly competitive marketplace. The net result is that we are able to offer our clients highly qualified, cost effective traffic transformed into high-value customers at industry-leading rates.


Key Benefits of our Solutions for e-Tailers
Sales Orientation: Our advertising campaigns focus on meaningful, measurable results—units sold, orders taken, revenue recognized. We focus on the metrics most important to your specific business, and our performance is measured by our ability to beat your campaign sales and profitability targets. Our revenue-focused approach includes testing and optimizing your site’s landing pages, as well as all the elements of your PPC advertising campaign, to improve your customer engagement processes and increase your sales, consistently and profitably.

Vertical Knowledge Base: Over the last few years NetElixir has built up an invaluable collection of keyword and CPC data for numerous retail categories like jewelry, home decoration, office supplies, gifts, flowers and apparel. This living database enables us to detect evolving search patterns in the retail industries, giving us a clear competitive edge in identifying the most relevant and most effective sets of keywords at any given time.

Scalability: Online retail sales are seasonal and highly variable, and an efficient PPC campaign has to quickly scale up (and down) in accordance. For example, it would be costly not to coordinate your PPC campaign with your big holiday promotions, yet adding hundreds of new ads within a very short period of time is a difficult and highly resource-intensive task. NetElixir can take care of your needs on any scale. Our round-the-clock team and specialized technology enable us to complete such tasks under even the tightest deadlines without compromising on quality.

Internationalization: The Internet is a truly global marketplace, allowing sellers and buyers from around the world to reach each other without barriers. NetElixir can help e-tailers successfully reach and convert international customers by creating effective, localized PPC campaigns. This includes selecting keywords that are relevant to each geography, writing local language ads, and managing country-specific campaigns.

24x7x365 Service: Online retail never sleeps. Weekend or weekday, midnight or mid-day—visitors can come to your site at any time. In fact, weekends, evenings and holidays can be key online shopping hours, so you can’t afford to ignore your PPC campaign during these times. That’s why NetElixir provides round-the-clock, active campaign management and support, unlike most search management firms who only offer business hour support. NetElixir’s 24x7 solution provides you with peace of mind and the security of knowing that your campaign is running as effectively as possible, day in and day out.

Post-Click Analysis: Running a successful online retail site requires a continual process of measuring, analyzing and optimizing. Many e-businesses have turned to sophisticated Web analytics packages to help them achieve their goals, but the amount of data to churn through can be overwhelming, and many companies lack the time and resources to effectively analyze and act on the information hidden in their data. NetElixir’s team of highly trained specialists can help. We act as “virtual analysts,” helping you make sense of the data from your Web analytics packages, streamlining it into key takeaway points, and recommending concrete, implementable actions to optimize your Web site conversion rates and overall site effectiveness.