Why is SEO Important?
Search engine optimization or SEO is the process of making your website more relevant for keyword phrases that are important to your business in order to gain better positions or rankings in the natural or organic results of the major search engines. SEO is one of the most advantageous methods of marketing you business on the Internet. SEO is similar to an ad in the Yellow Pages – you are giving the consumer what they are looking for when they are looking for it.

An effective SEO campaign will achieve higher rankings in the SERPs (search engine results pages) for keywords phrases for specific products, services or processes that are inline with our client's goals. Achieving these goals through SEO will drive more qualified traffic to their websites. Positions at the top of the SERPs are extremely beneficial but difficult to attain due to how competitive the industry has become.

Our Approach
SEO has evolved over the years and will continue to change. We pride ourselves on keeping up with the trends in order to deliver the best results. Now, and for the past several years, the links that point to a website have a huge impact on where a website or webpage rank in the search engines. Having a link on a page of a relevant website that points to your website is seen by the search engines as a "vote" and these links are factored in to the search engines algorithms when ranking websites. The process of acquiring links is called "Link Building". Link building is the most important piece of an SEO plan.

But, it is not the only piece we target in our strategy. We take a holistic approach, ensuring that we make your website as relevant as possible to the industry being targeted. The search engines want to deliver the most relevant results to those searching – we strive to have your website in the top of the results. We don't use a "cookie cutter" strategy for every website, as each website is unique and may require different techniques to achieve optimal goals.

However, we begin each campaign with a full assessment of the website. From our years of experience, we are able to determine the best strategy for each website. We will work with you to fully understand your business, industry and the goals you wish to accomplish. With this knowledge we will:

• complete a competitive analysis of your industry in relation to organic search
• build a custom plan for your website
• provide a baseline to measure the campaign success
• prepare a timeline of when you can expect to see more traffic from organic search

The Difference
NetElixir understands the nature of the industry and acknowledges that almost every website requires a custom strategy. Most websites have a history – positive or negative – they can come with obstacles or issues that can present difficulties for SEO. Some of the issues can include:

• Age – brand new websites can take much longer to see rankings
• Site architecture impenetrable to SE spiders
• Prior SEO used spam techniques causing penalties or site to be banned in the
  search engines
• Site not in same "league" as competition
• Top ranking positions are taken by .gov & .edu sites

We do have "work-a-rounds" for most of these issues; we have the experience and knowledge to come up with a successful solution. As for what differentiates NetElixir from the rest of the SEO's out there are:

• NetElixir is resolute in staying current with changes in search engines (Google in particular)
  
  
• NetElixir is insistent in staying a step ahead of the other SEO's - forward-thinking on methods that work
  
• NetElixir is continually working to make website pages more relevant to the keywords being targeted as SE's desire to deliver the most relevant results to the searcher
  search engines
• NetElixir will ONLY use White Hat techniques; NEVER trick the SE's
• NetElixir is perpetually using a variety of methods/techniques to appear as natural as possible to the SE's
  
  
• NetElixir understands that what works for one site will not necessarily work for
  another site
• NetElixir understands that what worked last month will not necessarily work this month
• NetElixir understands that the competition is ALWAYS working to get better results