How does SEMA work?
The fine art of boosting conversion rates is far more effective when looked at as a science. Because paid search is complex, and web analytics even more so, online retailers looking to make serious improvements to their business-critical processes need a solution that makes the most of their limited time and resources, and guarantees them the greatest chance of success.
Simple trial-and-error may get you from a 2.1% conversion rate to 2.3%, but only with a little luck and a lot of work. Ad-hoc tweaks simply aren’t going to drive meaningful returns.

In contrast, NetElixir’s SEMA solution offers a concrete, measurable, strategic action plan that is completely customized for each client, but firmly grounded in SEMA’s foundational pillars:

1. A project-management based approach that takes large, complex problems, and breaks them down into manageable chunks, driven by concrete metrics and goals that balance the tradeoffs between time, cost, and impact.

2. A well-defined, end-to-end customer experience framework that gives you an effective way to look at your site, to know what questions to ask. What should I measure? How should I measure it? What does it all mean? By viewing the customer experience holistically, from click to conversion, SEMA enables marketers to understand efficacy of each component of their lead generation value chains.

3. A well-developed continuous improvement process that provides a rigorous, data and analysis driven methodology for ongoing testing, implementing, measuring, and validating of enhancements. This ensures the changes you make will provide the high impact results you are looking for.

Built on these pillars, the typical SEMA engagement comprises an ongoing cycle of four steps:

1. PPC Health Check – An in-depth audit and gap analysis of your existing PPC campaign, as well as continuous reporting of campaign Key Performance Indicators.

2. Process Pulse – Identification and analysis of your web site with respect to your key buying/selling processes. This process may include visitor segmentation, navigation and path analysis, and site usability testing.

3. Pragmatic Recommendations – ROI focused recommendations that balance time and resource costs with expected impact for the short and long term.

4. Intervention – Testing, validation, and implementation with full metrics on the results.

By replacing unscientific, ad-hoc tweaks with carefully developed structure, the SEMA solution maximizes business gains by empowering online retailers with highly relevant insight into their visitors and their competition, and by providing a systematic process for turning these insights into validated web site and PPC campaign improvements.

SEMA cuts through the complexity of web analytics, transforming it into the powerful tool it should be: one that enables marketers to turn the mountains of analytics data into specific, actionable recommendations that strengthen the business bottom line with measurable and meaningful results.

What can SEMA do for me?

SEMA is critical to maximizing the value of any paid search campaign, offering businesses several key benefits:

• Superior return on PPC marketing dollars. By leveraging NetElixir’s unique expertise in the tight synergies between paid search and post-click analytics, SEMA improves PPC conversion rates significantly, ensuring that businesses gain maximum value for every paid click.

• Greater website effectiveness. In addition to driving up PPC conversion rates, SEMA’s recommendations often lead to significant increases overall web site conversion rates as well, providing a strong return for the business bottom line.

• A proven and measurable improvement path. SEMA provides a structured and results-driven approach to web site and PPC improvement, replacing unscientific tweaking with data-driven and test-validated enhancements that generate clear results.

• Outsourcing for customized expertise. Focus on your strategic initiatives and core competencies while leveraging the full benefit of ours. NetElixir draws upon years of experience with countless customers’ PPC campaigns; we understand what makes paid search marketing really work, from click to conversion. Furthermore, we partner with every client to fully understand his or her specific business goals and needs. We pride ourselves on the personalized attention to detail - and more importantly, the results that come from this.

• Fast results. SEMA enables you to break through the information overload paralysis. Our team helps you ask the right questions, take the right measurements, and get meaningful answers so that you can make measurable progress towards improved returns quickly and effectively.