Get the most value out of each click

NetElixir’s Search Engine Marketing Analytics (SEMA) solution is a focused analytics service that enables pay-per-click (PPC) marketers to maximize the value of their paid search clicks by boosting conversion rates and minimizing post-click abandonment.

Making every click count

SEMA takes the tools, processes, and best practices of the web analytics world and adapts them to drive superior results from PPC marketing by optimizing the end-to-end customer acquisition process, from initial click to ultimate conversion. Because each SEM click is costly, successful businesses know they must eliminate leaks in their lead generation supply chain – and make every click count.

Going beyond PPC

Whereas strong PPC management enables marketers to gain clicks effectively, SEMA helps them monetize clicks effectively, extracting the greatest value possible from each of those clicks. What happens to your paid search visitors once they enter your site? Are they getting lost? Not finding what they want? Abandoning transactions?

SEMA goes beyond PPC management with visitor segmentation, path analysis, site usability audits, and other web analytics tools – offering the insights you need to energize conversion rates and multiply the returns you see from your PPC campaigns and from your website overall.

Making it simple, relevant, and actionable

Web analytics can be overwhelming, particularly for resource-constrained marketers juggling multiple initiatives. The amount of data is staggering and the nuances are complex. Sophisticated analytics tools can generate fancy looking graphs, but until you know the right questions to ask, tools won’t provide any answers.

SEMA enables marketers to overcome “information overload paralysis” and to uncover the specific SEM or website changes that will improve conversion rates.

Monetizing your clicks with SEMA

While expert PPC management can deliver highly qualified, ROI-positive traffic to your doorstep, most of the factors that influence a visitor’s likelihood of conversion occur after they enter your website, leaving behind the realm of PPC. In other words, PPC management is focused on optimizing the variables needed to deliver traffic to your site efficiently, and SEMA provides the tools and processes that enable you to monetize this traffic most effectively.

SEMA Projects:

• Visitor segmentation
• Click Path analysis
• Multivariate and A/B testing
• Competitor Surveillance and Reporting
• Comprehensive Keyword Search Advertising Performance Audits
• Shopping cart abandonment analysis
• Customized KPI reporting and consultation