Get the most value out of each click
NetElixir’s Search Engine Marketing Analytics (SEMA) solution is a focused analytics service that enables pay-per-click (PPC) marketers to maximize the value of their paid search clicks by boosting conversion rates and minimizing post-click abandonment.

Making every click count
SEMA takes the tools, processes, and best practices of the Web Analytics world, and adapts them to drive superior results from PPC marketing by optimizing the end-to-end customer acquisition process, from initial click to ultimate conversion. Because each SEM click is costly (and getting costlier by the minute), successful businesses know they must eliminate leaks in their lead generation supply chain - and make every click count.

Going beyond PPC
Whereas strong PPC management enables marketers to gain clicks effectively, SEMA helps them monetize clicks effectively, extracting the greatest value possible from each of those clicks. What happens to your paid search visitors once they enter your site? Are they getting lost? Not finding what they want? Abandoning transactions?

SEMA goes far beyond PPC management with visitor segmentation, path analysis, site usability audits, and other web analytics tools - offering the insight you need to energize conversion rates and multiply the returns you see from you PPC campaign and from your website overall.

Learn more about how SEMA builds on your current PPC management solution - and boosts returns a whole new level.

Making it simple, relevant, and actionable
Web analytics can be overwhelming, particularly for resource-constrained marketers juggling multiple initiatives. The amount of data is staggering, the nuances complex. Sophisticated analytics tools can generate some fancy looking graphs, but until you know the right questions to ask, tools won’t provide any answers.

SEMA enables marketers to overcome information overload paralysis - and to uncover the specific SEM or website changes that will improve conversion rates by leaps at a time.

Learn more about how SEMA performs this magic!

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What can SEMA do for my business?



Why PPC management is not enough?

Think you’ve optimized your PPC campaign to its max? Seen the 2X improvement from 2% to 4% conversions? Think it can’t go any higher? Think again.

Why not double your conversion rate again?
Think it can’t be done? Well it probably can’t - at least not with PPC management alone. Because while expert PPC management can deliver highly qualified, ROI-positive traffic to your doorstep, most of the factors that influence a visitor’s likelihood of conversion occur after they enter your website, leaving behind the realm of PPC.

Monetizing your clicks with SEMA
NetElixir’s unique Search Engine Marketing Analysis (SEMA) solution enables paid search marketers to take their PPC returns to a whole new level. Why be satisfied with the paltry 2-3% conversion rates that are the norm? Why not double, triple, quadruple those rates?

While PPC management is focused primarily on optimizing the variables needed to deliver traffic to your site efficiently, SEMA provides the tools and processes to enable you to monetize that traffic most effectively.

SEMA adapts the most effective tools and processes of the Web Analytics world to achieve uncommon results in the search engine marketing world. By marrying web analytics best practices such as visitor segmentation, path analysis, and multivariate testing with advanced PPC campaign analysis techniques including keyword, competitive, and campaign reach analyses, SEMA offers a focused and effective way for marketers to get more out of their advertising campaigns as well as their websites.

The result: Conversion rates that break through the industry norms, driving superior returns for both PPC campaigns and the website overall.

So why isn’t SEMA included with my PPC management?
We think it should be, as it plays a vital role enabling companies to maximize the returns their PPC campaigns can offer. But the unfortunate truth is, the market hasn’t caught up with us in this line of thinking.

SEMA requires tools and techniques that are simply beyond the scope of today’s PPC campaign management. SEMA looks beyond bids, click through rates, and landing pages, to factors such as site usability, audience segmentation, shopping cart optimization, and path analysis. Most importantly, SEMA takes a viewpoint that integrates your customers’ PPC experience with their Web experience to ensure an effective and seamless transition. With this holistic view, SEMA optimizes the entire lead generation value chain and pinpoints the critical changes that will generate the highest impact on returns.

We imagine that sometime in the foreseeable future, the market will catch up to our vision, but until then, NetElixir offers SEMA as a distinct service that works in complement with any existing PPC management solution.

How does SEMA work with my current PPC campaign management?
SEMA is not a replacement for your current PPC campaign management; instead, it is designed to work in a fully complementary fashion. Whereas PPC management encompasses keyword selection, bid optimization, and campaign performance tracking, SEMA is an analysis driven service that looks at the end-to-end process of lead generation and conversion optimization, with a particular focus on post-click analytics.

SEMA begins with an evaluation of your existing search strategy, including an in-depth keyword and competitive analysis that goes in much further detail than is typically provided with normal PPC management. Once this context is established, all SEMA components, from web site visitor segmentation to site usability analysis, from multivariate testing to KPI reporting, are all completed with the full context of your PPC campaigns in mind.