| State-Of-Art
Fraud Protection Solution for your PPC Campaign
How big of a problem is Click Fraud? $800M. In July
2006, the Financial Times reported that online advertisers
paid over $800M last year for fraudulent clicks, or
nearly 15% of all clicks billed to advertisers. In competitive
industries with high bid costs, the percentage is likely
to be closer to 30%, and on second-tier search engines
can run as high as 80%. Google CFO George Reyes even
told the Wall Street Journal that click fraud “is
the biggest threat to the Internet economy.”
Click fraud is
defined as any type of clicking on paid search engine
ads that is done with ill intent—specifically,
the intent to drain the PPC advertisers’ budgets.
On Google, impression
fraud is a related problem where cheaters generate
numerous ad impressions for a given keyword to reduce
a competitor’s click through rate, thereby lowering
his Google listing position.
In its simplest form, click fraud can be executed by
a simple automated script generating a high number of
clicks on competitor’s ads. This type of fraud
is relatively easy to catch and combat. However, most
click fraud is more sophisticated. It can originate
in any number of ways—by humans or automated scripts,
single or distributed, from masked or shared IPs, across
one or more search engines. And the problem is dynamic,
as fraud perpetrators come up with increasingly devious
means to their ends.
How do you protect yourself?
NetElixir offers a cost effective way to take
the offense against click fraud. Our unique, proactive
click fraud protection system guards against potential
losses as they occur, not only protecting our customers’
ROI but giving them peace-of-mind as well.
Our full service solution starts with a web-based fraud
protection tool that provides you with customized fraud
protection settings, alerts and reports. In addition,
our fraud auditing team provides 24x7 active fraud monitoring.
Since changes to normal search engine traffic patterns
are often the best indicators of fraud, we monitor your
campaign’s impressions and clicks around the clock,
and can take steps to stop fraud in real time, rather
than waiting for search engines to refund charges post-mortem.
By providing the right combination of technology and
service, NetElixir is uniquely able to protect against
many types of click fraud, not just simple single-IP
attacks.
Key features of our solution
include:
24x7 active click and impression fraud monitoring
and real time intervention
Detection of suspicious clicks with customizable
settings
Blocking of clicks from unwanted geographies
Alerting and blocking of suspicious clickers
Email notification when fraud is detected
Detailed fraud reports
Documentation and follow up with search engines
on fraud cases |
The net result?
NetElixir can typically
reduce your fraud-based losses by about 80%.
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