News Desk

NetElixir unveils Twitter analytics capability on its search engine marketing platform LXRRetail

PRINCETON, N.J., June 25 -- NetElixir, Inc., recently announced the launch of its Twitter buzz analytics technology, which has the ability to monitor tweets, extract keywords, and integrate the words and phrases into Search Engine Marketing campaigns through just one click. The first of its kind, the functionality will now allow online retailers to generate additional and untried keywords and reach a fresh audience base.

By filtering real time tweets according to location of the Twitter users, the LXRRetail platform allows for geo-targeted advertising campaigns. CEO Udayan Bose shares his confidence of the SEM integration: "Search engine advertisers can gain a significant competitive edge because they can now create highly targeted and relevant short-term campaigns within minutes on Google, Yahoo, and MSN." Bose expressed that the technology increases the efficiency of campaigns due to the real-time nature, ensuring advertisers are bidding on current keywords, as opposed to ones from data, hours or days prior.

The technology was unveiled at the Internet Retailer Conference and Exhibition 2009 in Boston. After viewing the demo at the show, Jack Kiefer, Co-founder and CEO of BabyAge.com, the online retailer of high quality, brand name baby products, commented, "Your implementation is strong, out of the box thinking and is the best use of Twitter [in a business environment] I have seen."

NetElixir, Inc., is an online customer acquisition management firm headquartered in Princeton, NJ. The company offers end-to-end campaign management services as well as optimization technology solutions for online retailers and agencies worldwide.

For additional information, please visit www.netelixir.com or call us at 609.356.5112.


Media contact: Sumy Lee
NetElixir, Inc.
609-356-5112, ext. 103
sumy.lee@netelixir.com