| Paid
Inclusion Services
Certain search engines, such as Yahoo!, Fast, and AltaVista,
offer paid inclusion programs that allow advertisers
to have their web pages indexed quickly and frequently,
for a fee. These pages are indexed for inclusion within
the search engine’s natural results listings (as
opposed to paid advertisement listings).
This service is particularly useful for sites that
update inventory on a regular basis. New products can
be quickly integrated into the campaign, while discontinued
or out of stock items can be easily removed.
For greater speed, page submission is often done through
XML feeds, enabling even pages deep within the site
to be indexed virtually instantly. However, while creating
XML feeds can be relatively straightforward, creating
effective XML feeds takes some more know-how and work.
NetElixir helps clients optimize all aspects of their
paid inclusion campaigns, from enhanced feed creation
to ROI management. We perform keyword research, title
and description optimizations, and performance analysis
to ensure effective and efficient paid inclusion campaigns
that complement your other search engine advertising
efforts. And we manage each campaign to the most relevant
ROI and branding metrics to ensure their profitability
and continued success.
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