NetElixir’s Unique Integrated Solutions Approach
NetElixir partners with businesses to help them fully leverage Pay-per-click (PPC) search advertising as an effective and profitable marketing channel. Our unique approach combines an unrelenting customer focus with time-tested processes and technology specifically designed to overcome the fundamental challenges that search advertisers face.

We are the only company in the industry to offer an integrated solutions approach to PPC campaign management. Our customers benefit from round-the-clock active campaign management—driven by highly skilled human judgment, accelerated by the best technology. In addition, our customers enjoy unrivaled control over and visibility into their campaigns and campaign performance at all times, through hands-on access to our industry leading tools.

The outcome: a highly scalable, effective and transparent campaign management methodology that consistently produces highly profitable, sustainable and measurable results.


Challenges for PPC Advertisers
While the potential of the PPC channel is huge—search engine advertising drives highly targeted, highly relevant customers to your site—the explosive growth and constant change in the industry makes running a successful campaign more complex and competitive than ever.
Advertisers managing search campaigns face three major challenges:

Campaign management is complex. Gaining visibility and measurability over a campaign is the first big hurdle. But while this step alone is more complicated than most advertisers have the time for, it is only the first step. Campaign management involves managing numerous interrelated and constantly changing variables, including keyword selection, keyword matching, ad grouping, ad placement, ad copy tailoring, landing page design, bidding techniques and click fraud. Determining how the variables affect each other and ultimately impact overall campaign performance involves making sense out of an enormous amount of real time data on a continuous basis. And campaign complexity increases exponentially with campaign size, making it difficult to scale management strategies to the larger campaigns needed to support growing businesses.

Campaign management is a moving target. The exceptionally dynamic nature of the search business requires continuous attention in order to keep up-to-date with changes that may impact campaign performance. The search engine marketplace is changing literally every day, and developments can have severe effects on campaign performance. Effectively managing a campaign includes staying on top of things such as ever-changing search engine algorithms, policies and offerings; continuously evolving PPC bid management tools and competitive strategies; and on-going developments in areas such as click fraud and fraud prevention. Most companies barely have the time and resources to do basic bid management, let alone keep track of macro search engine industry news.

Campaign management is costly and resource intensive. The real-time complexity and dynamic nature of search engine advertising requires the focus of a specialized staff armed with serious technology and 24x7 operational support. Even with the right tools on hand, hiring and training an in-house team of analysts dedicated to managing your campaigns round the clock is prohibitively expensive. On the other hand, relegating campaign management to an already time-constrained, non-search-specialist marketing staff could prove even more costly for your business.


NetElixir Benefits for PPC Advertisers
NetElixir’s integrated solutions approach to campaign management was designed from the ground up to enable companies to overcome these campaign management challenges, allowing online advertisers to retain control and enhance visibility into their advertising efforts while greatly reducing the costs and headaches of managing an effective campaign.

Our pricing model enables PPC marketers to spend significantly less on effective campaign management than when compared to hiring an in-house campaign management team, yet we provide a level of commitment, expertise, transparency and accessibility that easily rivals what an in-house team could deliver. Some key benefits we offer are:

A cost effective, full-service outsourced solution. Partnering with NetElixir to manage your PPC campaign frees your limited time and resources to focus on core business issues and high level marketing strategies. An outsourced solution greatly reduces operational costs including recruiting, training and retaining dedicated human resources as well as researching, acquiring and maintaining the right technological solutions.

Superior returns on PPC spend. Our PPC savvy, specialized proprietary tools, and vertical industry expertise enable us to deliver superior return on advertising spend (ROAS) in a consistent, controlled way. And our fanatical focus on the PPC space means we are several steps ahead of the pack in staying on top of macro developments that might impact your campaign. We are so confident of our ability to boost your business—we guarantee performance.

Commitment to your business needs. Our goal is to work with our customers just as an in-house team would. We take the time to understand your business, your industry, your competitors, your goals. Together, we build a strategy plan that includes target dates and performance measurements—and we put them in writing. Furthermore, we provide a dedicated campaign management team to ensure continuous focus on your individual campaign’s needs

Unrivaled responsiveness and execution. Our 24x7 team ensures your campaign is never on auto-pilot. Our search specialists are always watching—exercising the human judgment, resourcefulness and insight that no automated tool can replace. Among other things, this enables us to provide cutting-edge real time click fraud protection, to overcome restrictions on the number of allowed bid changes (on Yahoo), and to react productively to unexpected PPC market events, no matter when they occur. In addition, our team performs real-time analysis of your campaign performance data on an on-going basis to continually optimize all your campaign components, not just your bids.

In addition, a 24x7 team enables unmatched levels of responsiveness: answers to your requests are nearly immediate, and turn around times for campaign set up and changes are much faster than our competitors—allowing you to stay ahead of your competitors.

Control, visibility and peace of mind. Outsourcing doesn’t mean losing control over your campaigns, your data, your security. In addition to weekly reports and executive-level analysis, we empower our customers with unparalleled control and access to their campaigns through LXR100, our powerful Web-based campaign management console. Deceptively simple, LXR100 puts the capabilities of NetElixir’s PPC management technology into the user’s hands—offering performance trends and analysis, real time reports, and streamlined tools for setting up and managing your keywords, ad groups and campaigns. LXR100 perfectly complements our round-the-clock expert campaign management, to help our customers achieve the highest level of campaign performance as well as complete peace of mind.