LXR Retail

LXRRetail is NetElixir's next-generation integrated online customer acquisition management and optimization technology that enables online retailers to effectively monitor, manage, and optimize online advertising and marketing campaigns. Our platform is a scalable enterprise level solution most appropriate for online retailers with $50k or more per month ad spend. (For online retailers with lesser per month ad spend, we would recommend our full-service options; please see “services” tab for more information.)

Hands-on access to your multi-channel online customer acquisition process

LXRRetail gives you direct, web-based access to your entire online customer acquisition program – across multiple campaigns and multiple channels – from a single dashboard. Using LXRRetail’s intuitive, unified interface, you can manage and modify all aspects of your online work flow across keyword search advertising, social media marketing, and shopping engines.

The unique ability to manage, compare and optimize campaigns across multiple channels helps marketers derive a greater bang for buck. LXRRetail helps you run a smarter and more holistic online customer acquisition program.

Campaign optimization in real time, anytime

LXRRetail provides you the power of real-time multi-channel campaign management. Using our proprietary algorithms that continually learn, the platform adapts to its cumulative knowledge to yield the best results for your online campaigns.

Integration of keyword search advertising campaigns with your inventory management system

LXRRetail can be synchronized with your internal inventory management system to ensure your keyword search ads are running only as long as there is inventory to be sold. Out-of-stock merchandise at the end of a click not only waste your keyword search advertising dollars, they also leave a bad impression on a lost potential customer.

Ability to track ROI down to the keyword & sku level

LXRRetail allows you to link search keywords to the precise SKU's sold, thus giving you valuable insights into your customers' buying patterns. It also gives you the flexibility to select and track conversion types, e.g., registrations, purchases, subscriptions, providing you with heightened data granularity.

Shopping Feed Management and Reporting Dashboard

LXRRetail allows one click multi-shopping engine feed submission. Our real time conversion tracking mechanism and reporting dashboard provides a multi-dimensional view of campaign performance. The single dashboard view facilitates easy comparison of Return on Advertising Spend (ROAS) across multiple comparison shopping engines.

Social media monitoring & tracking - real time buzz analytics

LXRRetail has sophisticated “buzz tracking, analysis and reporting” capabilities, for online listening platforms like Twitter. Moreover, the technology allows marketers to extract relevant keywords from “real time conversations” and seamlessly build dedicated keyword search advertising campaigns within minutes. The unique ability of LXRRetail to integrate keyword search advertising and social media channels makes it an extremely powerful multi-channel campaign management platform.

3-hour response commitment

When you choose LXRRetail, you are not acquiring just a tool, you are gaining a total online customer acquisition management solution that comprises core technology plus service by a dedicated team of technology consultants on-call 24/7/365 for your campaign needs. This high level of service assures that your queries are addressed by one of our consultants within the first 3 hours – even on weekends and holidays.