Landing Page Design & Testing
A successful paid search campaign doesn’t stop once the sales leads are at your doorstep—it must draw them in and turn them into customers. Though often neglected, conversion rates—i.e., the number of site visitors who become customers—are in fact the cornerstone of any paid search campaign. The higher your conversion rates, the greater your sales and the lower your costs.

The first web site page a customer sees after clicking on a search engine ad—that is, the landing page—plays a key role in converting customers. Making a strong, personalized first impression is vital, as your site has but a few precious seconds to convince the potential customer to come through the door.

As with traditional direct marketing, continual testing and refinement of landing pages is critical to success. Highly relevant landing pages tailored to the specific keywords customers used in searching for your site set a great starting point. From there, numerous factors including page and site layout, content, copy, graphics, and promotional offers can have significant impacts on conversion rates.

However, testing the effectiveness of multiple versions of landing pages can be time and resource intensive and technically challenging. For these reasons, too many companies fail to maximize their site’s potential, giving up significant profits along the way.

NetElixir offers a full service Landing Page Design & Testing solution that empowers companies to overcome these challenges using a combination of our proven methodology, technology and conversion expertise. Our three stage process begins with a thorough examination of your site’s landing pages including competitive analysis followed by a re-design of the landing pages and effectiveness testing of the same, using our proprietary landing page testing technology.


The net result?
NetElixir has typically been able to boost conversion rates by a full percentage point or two, effectively increasing conversions anywhere from 30% to over 100%. The math is easy—simply increasing a conversion rate from 1% to 2% effectively halves your cost per sale, potentially saving you thousands of dollars per month. And in addition to boosting your PPC campaign results, landing page optimization can enhance your site’s overall conversion rate, enabling you to reap benefits across all your web site visitors.