| Integrated
Campaign Management
For companies looking for consistently optimal
results with minimal time and resource investment, NetElixir
offers a complete 24x7x365 campaign management service,
starting from strategy formulation through to post-click
analysis to portfolio-based performance optimization
on over 20 different search engines.
We provide the technology and the expertise—24
hours a day, 7 days a week—to ensure that your
campaign is running at its best. This means predictable
and consistent results, as well as peace of mind.
Here’s how it works
Strategy Phase:
Our approach to strategy focuses on your business first,
not just on clicks and keywords. We know that successful
PPC campaigns begin a thorough understanding of your business
model, your competition, and your goals. We listen. We
research your industry. We collect historical data. We
consider your PPC campaign in context, understanding its
relationship with your other marketing efforts.
We can then design the most effective PPC strategy for
you, focusing efforts on the specific areas of the campaign
that will provide you with the most significant returns.
Together, we set targets and checkpoints, and we put them
in writing.
Keyword Phase:
Keyword selection is critical to executing a profitable
campaign, particularly for intensely competitive industries
like Retail, Travel and Financial Services. Our powerful
keyword selection technology efficiently generates,
groups and filters through hundreds of thousands of
keyword possibilities to produce an optimized list built
from historical data analysis. This ensures the right
set of keywords is selected—based not on haphazard
gut feeling but on systematic data-driven results.
Each keyword set is then assigned target budget and
conversion numbers according to specified objectives.
Once the campaign goes live, we track and measure the
value contribution of each keyword set towards overall
campaign goals.
Creative Phase:
Compelling ad copy linked to highly relevant landing
pages provides the next critical piece to effective
campaign execution. Campaigns can easily encompass hundreds
of ads, and our expert copywriters will supply your
campaign with customized creatives adhering to the specific
guidelines of each search engine. Next we map keywords
to their most effective landing pages, and the campaign
is then ready for client approval and search engine
submission. Once live, we continue monitoring ad copy
click-through rates, testing and tweaking ads for optimal
results.
Bid Management Phase:
The Internet doesn’t shut down at the end of the
work day, and neither do we: once your campaign goes
live, our search specialists monitor and manage your
bids 24x7x365, using our industry leading portfolio
optimization and bid management tools. Google campaigns,
in particular, require intelligent bid adjustments,
as Google incorporates click-through rates in addition
to bids in determining ad placement.
Our round-the-clock active monitoring combined with
our ability to leverage sophisticated bidding techniques
like day-parting ensure that our clients ads are always
optimally placed—minimizing expense while maximizing
qualified site traffic. In addition, we protect our
clients with proactive click fraud monitoring, providing
the unique ability the minimize fraud losses in real
time—as attacks are occurring. Our fraud protection
enables clients to reduce losses by upwards of 80%.
Analysis Phase:
PPC marketing is a highly dynamic, highly competitive
marketplace. To ensure our clients are always on top,
we perform on-going analysis once the campaign is live.
We collect and rapidly analyze performance data to determine
points of inefficiency and adjust the campaigns accordingly.
Our control over the destiny of each campaign is the
key to our unique ability to deliver consistently profitable
results for our customers—usually within only
one to two weeks of going live, regardless of campaign
complexity. |
