Graduate or Post Graduate in Marketing / Operations / Mathematics /Statistics a minimum aggregate of 70% preferred.
Role Specification:/Role Description:
Good knowledge and exposure in Market research related subjects.
The job requires the candidate to perform multiple roles of an analyst (understanding business, measuring performance), advertising consultant (planning internet advertising programs) and knowledge process operator (real-time account management).
Key Responsibilities:
Daily measurement of account performance using established metrics
Ability to conduct actionable analysis
Generate daily/weekly/monthly reports per client requirements
Pinpoint performance deviations and identify reasons for same
Analyze keyword performance for live campaigns using established metrics for segregating keywords based on performance
Suggest corrective measures for observed deviations
Monitor and review live account performance and manage bids
Set up new accounts on search engines through LXR 100
Understand the account level performance goals set by Account lead and generate optimal keyword lists using pre-specified tools
Generate keyword groups with estimates for clicks, costs and conversions within pre-specified campaign budgets
Monitor and review live account performance and manage bids
Add new keywords and create new keyword groups for replacing non-performing keywords and keyword groups
Check client sites daily and make necessary adjustments to optimize campaign performance
