You Guide to the Mobile First Algorithm Update [Infographic]

Category: Marketing Dilemmas, SEO

Your Guide to Google's Mobile First Algorithm Update (1)

In a previous blog post, we discussed Google’s algorithm update and how it can affect you. To make your life a whole lot easier, we’re sharing our helpful infographic to help walk you through these changes!

Here’s What You Need to Know

In November 2016, Google made an official announcement that mobile results would start getting priority over desktop results in the SERP. Currently, the algorithm doesn’t assess the actual mobile page so results are shown to mobile users sometimes aren’t qualified.

That’s why Google is rolling out a new algorithm, so mobile users get a better experience.

Here’s what you need to know to stay on top of this change!

  • Websites have to provide Google with structured markup for both desktop and mobile versions. Google will look at this and show snippets in its results.

  • Make sure your structured data is clear, concise, and specific to the information shown on each web page.

  • Accelerated Mobile Pages (AMP) will be given preference because they’re faster and easier to use so you should definitely add more!

  • Site speed needs to be a priority. Mobile pages should be slimmer and more lightweight than their desktop counterpart for a faster user experience. Use CDN, minify files, clean up Java, and leverage browser caching to make this work.

  • Make sure everything is finger level design, AKA clickable. Think about your mobile users when designing your Call to Actions (CTAs).

And here’s what doesn’t have to change!

  • Responsive or dynamic websites where the markup is mobile and desktop friendly are in the clear for the new algorithm.

  • Since the focus is on specific information, your metadata should be to the point while still be optimized.

  • Create content that’s more semantic and focused on industry trends to keep up with the increasing popularity of voice search.

  • Continue to keep User Experience (UX) design in mind. They want faster and relevant results so a high bounce rate will mean a lower user experience.

Within the next couple of months, websites need to implement the new algorithm changes to avoid penalties and lower rankings. Focus on mobile and speed so you won’t be left behind!

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Infographic by Ronak Patel.

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