Google recently eliminated the right-hand side ads on the Search Engine Results Page (SERP) for PPC text ads. There’s been a lot of debate about the significance this might have for advertisers.
That why our NetElixir Insights Lab initiated a case study where they quantified the impact of this change on various Google AdWords performance metrics. The key insights from our research on the Impact of the Removal of Right-Hand Side Ads were featured on MediaPost.
We highlighted our findings in our original research White Paper. It includes insights on areas such as:
Impact on Text ad and PLA CPCs.
Share of Paid Search Traffic vs. SEO traffic post this change.
Number of advertisers bidding for a place on Page 1 of Google
For a full recap of our webinar, check out the video below:
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