#SEOWeek – Day 2: Chaos in the SERP

Category: SEO

day-2

In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, discussed the recent algorithm changes from Google and how they’ve affected the Search Engine Results Page (SERP). Watch the full video below to find about more about these updates and learn the best practices on how to seamlessly implement them into your website.

Here’s some key takeaways:

  • 90% of clicks happen on page one of the SERP.

  • Last year, mobile-friendly websites had 32% more organic traffic.

  • Google recommends using a mobile-friendly responsive design, as it helps the crawling and indexing of your site.

  • RankBrain is the third most important ranking signal, as confirmed by Google.

  • RankBrain connects the relationship between the words in the search queries.

  • Google Panda measures the quality of content. It helps Google adjust search rankings accordingly.

  • PageRank was one of the first algorithms used by Google to measure the value of websites.

  • Google’s search algorithm is going to constantly change as user behavior changes.

Join us for Day 3 tomorrow from 1 p.m. to 2 p.m. EST as we explore the World of Mobile – Creating a Great Mobile Organic Experience.

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