For over a decade, marketers have been dreaming about achieving the holy grail of customer targeting: one-to-one marketing. When it comes to creating advertising messaging geared towards specific people, we’ve previously been limited to setting up demographics, or using cohorts to reach our target customers. However, this all changed when Google announced Customer Match Targeting, taking us above and beyond just B2C or B2B marketing, and instead shifting the paradigm to H2H: human to human.
This week, November 15 – November 21, 2015, Google released the new “Live” schema markup and Google App Indexing API. Find out about this Google news and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!
Watch this week’s video and find out:
In the midst of Google’s big holiday push, they’ve recently announced a new metric called “Click Share” for Shopping Campaigns. We’ve answered some of your most anticipated questions regarding this new feature below. Check it out!
What is Click Share?
Mathematically speaking, it’s the probability of the:
This week, November 8 – November 14, 2015, Google open sourced their machine learning system, Tensorflow, and also confirmed some data lag issues with Google Search Console. Find out about this Google news and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!
This past October was our latest installment of our Guest Expert Series webinars. We were honored to have the inspiring Derek Lidow, Princeton University Professor and author of Startup Leadership join us for a day of conversation and idea sharing with our CEO and Founder, Udayan Bose.
Derek Lidow is a longtime global CEO, innovator, entrepreneur, and startup coach with years of experience in growing businesses.
This week, November 1 – November 7, 2015, came with two new Google penalties that you should be aware of to make sure your site doesn’t get hit with an unwanted penalty. Find out about these Google penalties and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!
While search marketers haven’t quite yet mastered the art of fortune telling, they have mastered analyzing online search queries to figure out the who, what, when, where, and why of how their customers are shopping. Search can provide vital insights into how your customers shop online, and can be instrumental in allocating your budget and defining your strategies for the upcoming holiday shopping season.
As online shopping is becoming increasingly omnichannel, retailers need to take special care to capture their audience at the right moment. It has become imperative for advertisers to showcase their ads throughout the customer buying journey to hook users better. Because of this, the “retailification” process has become more complicated than ever before, as consumers are shopping across multiple channels and the retailer has to become smarter to capture them, no matter where they are.
This week, October 18 – October 24, 2015, Google clarified some SEO best practices, as well as made a major update to Chrome for desktop. Find out about these Google updates and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!