Improve Online Advertising with DMP

Category: Marketing Dilemmas

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In the last few years, the total number of internet users in the world has drastically increased. With the increase in the number of internet users, there has also been an increase in the number of ad impressions.There’s an abundance of information and data out there on how to increase your online ad impressions and everyone needs at least some assistance in handling this. That’s where Data Management Platforms (DMPs) come into play.

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Google’s Algorithm Update & Panda – #ThisWeekInSEO

Category: #ThisWeekInSEO

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This week, January 11 – January 16, 2016, Google released an algorithm update and Google Panda is now a part of that core ranking algorithm. Find out about this Google news and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!

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Bing and AOL Team Up

Category: Paid Search

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I bet you didn’t see that coming, because we sure didn’t. Best of all, it’s completely official: “Bing now powers AOL web, mobile, tablet search, providing paid search ads and algorithmic organic search results to AOL properties worldwide and exclusively in the United States, Canada, the United Kingdom, and Australia.”

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Celebrating 10,000 Downloads For Our SEO Backlink Checker App!

Category: Netelixir Updates

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When it comes to SEO, it’s not just the links you have on your site that matter — the links on other websites that link back to you are extremely important, as well. In fact, search engines use the number of backlinks that your website has as one of it’s most important signals for determining the quality of your website, as well as its ranking.

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Google Algorithm Rumblings & Indexing HTTPS Pages – #ThisWeekInSEO

Category: #ThisWeekInSEO

This Week in SEO

This week, December 13 – December 19, 2015, Google confirmed that they’ll begin to prioritize indexing HTTPS pages over HTTP pages and there seems to be some rumblings in Google’s algorithm, which means the Penguin Update could happen early in the new year.

Find out about this Google news and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!

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Penguin Algorithm Delay & Mass Spam Actions – #ThisWeekInSEO

Category: #ThisWeekInSEO

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This week, December 7 – December 11, 2015, Google confirmed that the next Penguin Algorithm update will occur after the holidays and there’s also been a large influx of manual spam actions from Google.

Find out about this Google news and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!

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The 2015 Mobile Holiday Preparedness Checklist

Category: Paid Search

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Now that the holiday shopping season is rapidly approaching, as you continue to optimize your account it’s crucial to understand how your mobile users behave, and how much of your budget you should allocate for them for the remainder of Q4. To help you prepare, we’ve come up with the 2015 Mobile Holiday Preparedness Checklist for all the mobile paid search measurements you need to know now, in order to optimize the value of your mobile plan this holiday season!

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Capture More Customers With Programmatic Remarketing

Category: Paid Search

Product Guru blog images Display

The online market is highly competitive, so for online businesses, every sale counts. Every business owner knows how painful it is to see a shopper browse through your website and then leave without making any transactions. In fact, 20-40% of users bounce on retail sites, — meaning advertisers lose not only sales, but their spend on advertising as well. Worst of all, the fewer shoppers you convert into buyers, the higher your CPA (cost-per-acquisition) is.

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google unnamed update

This week, November 30 – December 4, 2015, Google confirmed that both disavowed and non-disavowed links will now show in Google Search Console and unconfirmed by Google, there’s been another mysterious algorithm change similar to the previous Phantom Updates.

Find out about this Google news and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!

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