What A Difference An Extra Day Makes

Category: Marketing Dilemmas

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Every four years, a leap year occurs and thankfully, it kept our calendars in working order. Although Leap Day is not considered a major holiday, like that of Christmas or even Valentine’s Day, it was definitely an important business day for those online retailers out there.

With the help of over 2 million searches, the NetElixir Search Research Lab carried out a study on how Leap Day impacted the business of online retailers. Our infographic below explains how retailers received an incremental increase in business thanks to Leap Day, based on the insights we obtained from our original research.

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AdWords’ Big Update – Elimination of Right-Hand Side Ads

Category: Paid Search

Right-Hand Side Ads

The big speculation around AdWords is that Google is eliminating the right-hand side ads in the Search Engine Results Pages (SERP). A move that’s been both praised and ridiculed at the same time is being rolled out silently. There hasn’t been an official announcement from Google about this at all. However, advertisers have already started seeing the empty white space on the right-hand side of the SERP and it’s a little disconcerting.

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Google Penguin, Wikimedia Foundation & Kanye West – #ThisWeekInSEO

Category: #ThisWeekInSEO

This Week in Seo

This week, February 15 – February 20, 2016, Google announced that that the newest Penguin update will be released “As Soon As It’s Ready,” Wikimedia may or not be releasing a search engine or their own, and always getting the last word in – Kanye West plans to build his own “luxury search engine.” Find out about this news and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!

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Yahoo! Search Closes BOSS & Super Bowl Ads- #ThisWeekInSEO

Category: #ThisWeekInSEO

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This week, February 8 – February 13, 2016, Yahoo! Search announced they’ll be closing down BOSS and the number of searches for Super Bowl ads on mobile increased from last year. Find out about this news and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!

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AMP Reporting for Google Analytics & Vladivostok – #ThisWeekInSEO

Category: #ThisWeekInSEO

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This week, February 1 – February 6, 2016, Google announced that they’ve added Accelerated Mobile Pages (AMP) reporting to Analytics and Yandex released their mobile-friendly algorithm, Vladivostok, in Russia. Find out about this Google news and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!

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Valentine’s Day – Show Some Love to Paid Search

Category: Marketing Dilemmas

Valentine’s Day

With Valentine’s Day just around the corner, marketers seem busier than lovebirds preparing to find the perfect gift for their significant other. Valentine’s Day is one of the biggest gifting occasions, where spending typically averages to over $142.00 USD per person, according to the National Retail Federation (NRF).

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Celebrating the Launch of the LXRPlugin

Category: Netelixir Updates

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At first it was merely an idea – create a tool that would let you pull your Google AdWords reports right into an Excel workbook. Not only would this revolutionize the way people use their Google AdWords but it would provide convenience, ease of access, and less time downloading .txt files. We wanted to make a tool that would make AdWords easy to understand and let people take charge and become an expert of their own AdWords account.

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Google Webmaster Guidelines & Indexing Images – #ThisWeekInSEO

Category: #ThisWeekInSEO

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This week, January 25 – January 30, 2016, Google confirmed that they don’t index images on a regular basis and the new Google Webmaster Guidelines have been updated. Find out about this Google news and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!

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Google Penguin, Winter Storm Jonas & AMP – #ThisWeekInSEO

Category: #ThisWeekInSEO

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This week, January 18 – January 23, 2016, Google announced that the Google Penguin algorithm update will be releasing in a few weeks, Google will now be displaying the AMP Error Report in their Search Console, and just in time for Winter Storm Jonas – Google has updated the appearance of  their weather search results for Android. Find out about this Google news and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!

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New Year, New SEM Plan

Category: Marketing Dilemmas, SEO

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It’s already been a few weeks since the new year and you’re looking into ways you can improve your already amazing 2016 Search Engine Marketing (SEM) Plan to drive new customer acquisitions. If you’re looking for the perfect resource, where you can learn some SEM hacks and also get your long awaited questions answered, we might be able to steer you in the right direction.

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