{Webinar Recap} The Impact of the Removal of Right Hand Side Ads on the SERP

Category: Marketing Dilemmas

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Google recently eliminated the right-hand side ads on the Search Engine Results Page (SERP) for PPC text ads. There’s been a lot of debate about the significance this might have for advertisers.

That why our NetElixir Insights Lab initiated a case study where they quantified the impact of this change on various Google AdWords performance metrics. The key insights from our research on the Impact of the Removal of Right-Hand Side Ads were featured on MediaPost.

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The Future of Search

Category: Marketing Dilemmas

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Growing up in an age where the changes in technology are evolving almost faster than we can keep up, it’s hard to remember the power we have at our fingertips. As the advances in mobile become more defined yet intricate, so does our behavior.

Our mobile device keeps us intrigued with a glowing screen that spews information and entertainment anytime of day. We now have the freedom to ask our phone where we can get the best local pizza, what the next showtimes are for that upcoming blockbuster film, and we can even send high definition multimedia messages to distant lands quicker and farther than anyone in history could have ever imagined.

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#SEOWeek Cheat Sheet

Category: SEO

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As a special thank you for making #SEOWeek such an exciting and successful event, we wanted to share with you your our definitive #SEOWeek Cheat Sheet.

With this Cheat Sheet in hand, navigating through the world of SEO has never been easier.

In case you missed any of our previous sessions, you’ll be able to find full recaps all on our blog.

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#SEOWeek – Your Answers, Unveiled

Category: SEO

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Now that #SEOWeek has wrapped up, we wanted to share some of recurring questions we heard throughout the event.

Question 1: What is the importance of Schema/Structured Data?

There’s two pieces of structured data that we recommend making use of. The first and most appealing is potential of displaying differently on the SERP (Search Engine Results Page). By utilizing review information, navigational markup, and other information, you can potentially change the way your listing appears in the organic SERP. This change has been shown to improve your CTR (Click-Through Rate) by up to 30& without improving your position.

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Google Announces Redesign of AdWords

Category: Marketing Dilemmas

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Google AdWords has seen not seen much of a change at the UI level since its introduction 15 years ago. That all changed on Monday, when Google announced a redesign of the AdWords platform for a more “mobile-first world.”

With more mobile savvy advertisers, it’s become necessary to design a mobile-friendly platform that can fetch more data in less time. The look and feel of the tool was redesigned, based on Google’s design language, Material Design*.

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#SEOWeek – Day 5: Is Content Still King?

Category: SEO

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In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, discussed how content has always been an important part of search engines and their ranking factors. Watch the video below to find out more about the rules of content success, best practices, and the relationship between content and social media.

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#SEOWeek – Day 4: Let’s Get Tech-Ni-Cal

Category: SEO

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In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, helped navigate you through the technical parts of SEO without cause you fear and a. Watch the recording below to find out more about best practices for a SEO optimized website, how to test Google’s cache, improving load time, what the various types of sitemaps are, and more!

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#SEOWeek – Day 3: It’s A Mobile World

Category: SEO

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In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, discussed the importance of having a mobile-friendly web presence for your brand. Watch the video below so you can gain some insight on factors that affect ranking, page load speed, user experience, and more. Best of all, you’ll gain knowledge on best practices you can implement for a more mobile-friendly site.

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#SEOWeek – Day 2: Chaos in the SERP

Category: SEO

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In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, discussed the recent algorithm changes from Google and how they’ve affected the Search Engine Results Page (SERP). Watch the full video below to find about more about these updates and learn the best practices on how to seamlessly implement them into your website.

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#SEOWeek – Day 1: The Basics of SEO

Category: SEO

#SEOWEEK Day1

Today marked the first day of our second annual knowledge sharing series, #SEOWeek. Shawn Swaim, Global Head of SEO at NetElixir, discussed the basics of SEO. From reviewing the foundation and history of SEO, modern terminology, and sharing best practices for on page and off page optimization, we hope you were able to feel more comfortable and knowledgeable about the wide world of SEO.

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