Google Announces Redesign of AdWords

Category: Marketing Dilemmas

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Google AdWords has seen not seen much of a change at the UI level since its introduction 15 years ago. That all changed on Monday, when Google announced a redesign of the AdWords platform for a more “mobile-first world.”

With more mobile savvy advertisers, it’s become necessary to design a mobile-friendly platform that can fetch more data in less time. The look and feel of the tool was redesigned, based on Google’s design language, Material Design*.

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#SEOWeek – Day 5: Is Content Still King?

Category: SEO

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In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, discussed how content has always been an important part of search engines and their ranking factors. Watch the video below to find out more about the rules of content success, best practices, and the relationship between content and social media.

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#SEOWeek – Day 4: Let’s Get Tech-Ni-Cal

Category: SEO

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In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, helped navigate you through the technical parts of SEO without cause you fear and a. Watch the recording below to find out more about best practices for a SEO optimized website, how to test Google’s cache, improving load time, what the various types of sitemaps are, and more!

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#SEOWeek – Day 3: It’s A Mobile World

Category: SEO

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In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, discussed the importance of having a mobile-friendly web presence for your brand. Watch the video below so you can gain some insight on factors that affect ranking, page load speed, user experience, and more. Best of all, you’ll gain knowledge on best practices you can implement for a more mobile-friendly site.

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#SEOWeek – Day 2: Chaos in the SERP

Category: SEO

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In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, discussed the recent algorithm changes from Google and how they’ve affected the Search Engine Results Page (SERP). Watch the full video below to find about more about these updates and learn the best practices on how to seamlessly implement them into your website.

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#SEOWeek – Day 1: The Basics of SEO

Category: SEO

#SEOWEEK Day1

Today marked the first day of our second annual knowledge sharing series, #SEOWeek. Shawn Swaim, Global Head of SEO at NetElixir, discussed the basics of SEO. From reviewing the foundation and history of SEO, modern terminology, and sharing best practices for on page and off page optimization, we hope you were able to feel more comfortable and knowledgeable about the wide world of SEO.

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What A Difference An Extra Day Makes

Category: Marketing Dilemmas

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Every four years, a leap year occurs and thankfully, it kept our calendars in working order. Although Leap Day is not considered a major holiday, like that of Christmas or even Valentine’s Day, it was definitely an important business day for those online retailers out there.

With the help of over 2 million searches, the NetElixir Search Research Lab carried out a study on how Leap Day impacted the business of online retailers. Our infographic below explains how retailers received an incremental increase in business thanks to Leap Day, based on the insights we obtained from our original research.

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AdWords’ Big Update – Elimination of Right-Hand Side Ads

Category: Paid Search

Right-Hand Side Ads

The big speculation around AdWords is that Google is eliminating the right-hand side ads in the Search Engine Results Pages (SERP). A move that’s been both praised and ridiculed at the same time is being rolled out silently. There hasn’t been an official announcement from Google about this at all. However, advertisers have already started seeing the empty white space on the right-hand side of the SERP and it’s a little disconcerting.

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Google Penguin, Wikimedia Foundation & Kanye West – #ThisWeekInSEO

Category: #ThisWeekInSEO

This Week in Seo

This week, February 15 – February 20, 2016, Google announced that that the newest Penguin update will be released “As Soon As It’s Ready,” Wikimedia may or not be releasing a search engine or their own, and always getting the last word in – Kanye West plans to build his own “luxury search engine.” Find out about this news and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!

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Yahoo! Search Closes BOSS & Super Bowl Ads- #ThisWeekInSEO

Category: #ThisWeekInSEO

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This week, February 8 – February 13, 2016, Yahoo! Search announced they’ll be closing down BOSS and the number of searches for Super Bowl ads on mobile increased from last year. Find out about this news and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!

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