{#AnalyticsWeek} Day 2: 3 Ways You’ll Find Revenue & Profits in Google Analytics

Category: Analytics, Marketing Dilemmas

Analytics Week

In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, discussed three ideas that every e-commerce business can implement in order to discover revenue and profit improving ideas from your Google Analytics data. Some of our insights included:

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{#AnalyticsWeek} Day 1: 5 Mistakes to Avoid in Google Analytics

Category: Analytics, Marketing Dilemmas

2016-06-13

In our first session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, discussed the top five mistakes to avoid in Google Analytics. The session provided an in depth discussion on fundamental mistakes we see in ecommerce sites that can cost you money in either lost revenue or inefficient spending.

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Learn All About User ID and Cross Device Reports

Category: Analytics, Netelixir Updates

User Explorer

User ID is an underutilized capability of the Universal Analytics version of Google Analytics. It  offers tremendous potential to improve your business, especially if you sell to businesses or are highly dependent upon repeat customers.

User ID is aptly named, as it allows website owners to Identify their visitors in Google Analytics. The User ID dimension is a unique identifier that the website owner can assign to individual users. We all know Google doesn’t allow Personally Identifiable Information in Google Analytics. That being said, a string of apparently random alphanumeric characters is allowed in the User ID dimension and that string could represent a hashed version of a customer’s email address or more practically, a customer’s account number or account ID from your website back end.

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{#AnalyticsWeek} The Power of Mobile in Analytics

Category: Analytics, Mobile

power

As we know, mobile is shoving its way towards the front of search marketing. It’s now outperforming desktop in traffic because mobile is more accessible and within arms reach at all times. People can find out about anything they want quickly and easily through their mobile device. Plus, social media remains a large influence in today’s digital world and fast mobile sharing will keep it that way. Today, most people search for things on mobile and make the final purchase on a desktop/tablet. However, conversion rates on mobile are improving as more and more website owners deploy mobile-friendly user experiences. Given those two trends, it’s important for ecommerce site owners to pay attention to their mobile performance and Day 3 of our upcoming #AnalyticsWeek will provide useful insights to do just that.

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Mobile Page Speed WILL BE a Mobile Ranking Factor Soon

Category: Marketing Dilemmas, SEO

mobi-1

…And how you can be ready.

Ah, PageSpeed. The ranking factor and website performance metric that is the bane of so many webmaster’s existence. On one hand, you want to make sure that your end user and Google have the quickest experience possible, but on the other hand you want to make the interactive experience a unique feature for your brand and website.

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Annual Knowledge Sharing Series #AnalyticsWeek Returns!

Category: Analytics, Netelixir Updates

2016-06-03 (1)

Calling all nerds, geeks, techies, marketing mavens, and data scientists!

Get ready for our second annual Einstein inspired series, #AnalyticsWeek from June 13 to 17. Jam-packed with helpful information, this week-long webinar series will provide you with fanatically analytical strategies and tactics to rule your web analytics. Featuring Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and guest speakers from Google and IBM, you will gain juicy insights into how you can grow your revenue, track customers, and how to get IBM’s Artificial Intelligence platform, Watson, to work for you.

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Meet NetElixir at Booth #1008 at IRCE

Category: Marketing Dilemmas, Netelixir Updates

2016-06-03

Our team at NetElixir will be at this year’s Internet Retailers Conference & Exhibition (IRCE) from June 7 to 11. Stop by at Booth #1008 for a free, customized Competitive Search Marketing Analysis. In less than 20 minutes, we’ll discuss your current digital presence, areas of opportunity, and show you how you can gain market share. You’ll have access to the status of your industry rivals, how you compare, and gain input on actionable areas of opportunity.

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Search Marketing Bootcamp

As our first NetElixir University West Coast event wrapped up last week, our partners, friends and teammates shared and discussed valuable insights and original research on search marketing strategies and tactics.  We’re here to share some of these findings with you from NetElixir’s X = {Search Marketing Boot Camp}.

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AdWords and Google Analytics Mobile Friendly Innovations

Category: Analytics, Paid Search

Mobile friendly

On May 24th, Google announced a few supremely important innovations to their Ads and Analytics products that could redefine the mobile digital marketing landscape in the near future. We present a crispy summarized table of the updates and their benefits.

Update

Benefit

Expanded Text Ads

Gives more real estate to mobile ads and hence higher CTR and lesser CPC

Bid adjustments across all devices

Previously only mobile bid adjustments were possible. Now the adjustments can be applied across all the devices.

Responsive Display Ads for Mobile

Unlocks native ad inventory. Brings more operational ease as Google takes care of ad development.

Local search ads across Google.com and Google Maps

Bridges the gap between online ads and offline store visits.

Strong embracing of Machine Learning in Google Analytics

Analytics has been reimagined for modern marketing

Similar Audiences in Search

Enables the capability to target non visitors who could be potential loyalists

Demographics in Search

Can create the truest audience for targeting directly

Cross exchange inventory in Google display network

Remarketing across display network becomes more effective by following the user across almost the entire web

Redesigned AdWords interface

AdWords get a mobile friendly interface

We would be publishing a series of blogs on each of these topics which will explain the benefits and implications in more detail.

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