Now that #SEOWeek has wrapped up, we wanted to share some of recurring questions we heard throughout the event.
Question 1: What is the importance of Schema/Structured Data?
There’s two pieces of structured data that we recommend making use of. The first and most appealing is potential of displaying differently on the SERP (Search Engine Results Page). By utilizing review information, navigational markup, and other information, you can potentially change the way your listing appears in the organic SERP. This change has been shown to improve your CTR (Click-Through Rate) by up to 30& without improving your position.