Mobile Page Speed WILL BE a Mobile Ranking Factor Soon

Category: Marketing Dilemmas, SEO

mobi-1

…And how you can be ready.

Ah, PageSpeed. The ranking factor and website performance metric that is the bane of so many webmaster’s existence. On one hand, you want to make sure that your end user and Google have the quickest experience possible, but on the other hand you want to make the interactive experience a unique feature for your brand and website.

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Annual Knowledge Sharing Series #AnalyticsWeek Returns!

Category: Analytics, Netelixir Updates

2016-06-03 (1)

Calling all nerds, geeks, techies, marketing mavens, and data scientists!

Get ready for our second annual Einstein inspired series, #AnalyticsWeek from June 13 to 17. Jam-packed with helpful information, this week-long webinar series will provide you with fanatically analytical strategies and tactics to rule your web analytics. Featuring Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and guest speakers from Google and IBM, you will gain juicy insights into how you can grow your revenue, track customers, and how to get IBM’s Artificial Intelligence platform, Watson, to work for you.

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Meet NetElixir at Booth #1008 at IRCE

Category: Marketing Dilemmas, Netelixir Updates

2016-06-03

Our team at NetElixir will be at this year’s Internet Retailers Conference & Exhibition (IRCE) from June 7 to 11. Stop by at Booth #1008 for a free, customized Competitive Search Marketing Analysis. In less than 20 minutes, we’ll discuss your current digital presence, areas of opportunity, and show you how you can gain market share. You’ll have access to the status of your industry rivals, how you compare, and gain input on actionable areas of opportunity.

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{Webinar Q&A} Google AdWords Changes: Impact & Recommendations

Category: Marketing Dilemmas, Netelixir Updates

2016-06-01

Our recent webinar, Google AdWords Changes: Impact & Recommendations highlighted what Google’s announcements mean for the future of search marketing and provided concrete actions you can take to immediately take advantage of the new opportunities.

The Top 5 Recommendations shared during the webinar included:

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AdWords and Google Analytics Mobile Friendly Innovations

Category: Analytics, Paid Search

Mobile friendly

On May 24th, Google announced a few supremely important innovations to their Ads and Analytics products that could redefine the mobile digital marketing landscape in the near future. We present a crispy summarized table of the updates and their benefits.

Update

Benefit

Expanded Text Ads

Gives more real estate to mobile ads and hence higher CTR and lesser CPC

Bid adjustments across all devices

Previously only mobile bid adjustments were possible. Now the adjustments can be applied across all the devices.

Responsive Display Ads for Mobile

Unlocks native ad inventory. Brings more operational ease as Google takes care of ad development.

Local search ads across Google.com and Google Maps

Bridges the gap between online ads and offline store visits.

Strong embracing of Machine Learning in Google Analytics

Analytics has been reimagined for modern marketing

Similar Audiences in Search

Enables the capability to target non visitors who could be potential loyalists

Demographics in Search

Can create the truest audience for targeting directly

Cross exchange inventory in Google display network

Remarketing across display network becomes more effective by following the user across almost the entire web

Redesigned AdWords interface

AdWords get a mobile friendly interface

We would be publishing a series of blogs on each of these topics which will explain the benefits and implications in more detail.

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Consumer Insights Enrich Search Marketing

Category: Marketing Dilemmas, Paid Search

mothersdaySearch is seen as a crucial part of the consumer journey. Search helps users explore, compare, and achieve their final goals. Now, with the power of mobile in everyone’s hand, search has evolved to become a digital assistant helping users find the right information in any format they want.

This evolution of search demands a revamp in how search engine marketing has been historically done. Years back it was about just finding the right keyword portfolio and maximizing the Return On Investment (ROI) by optimizing bids on the keywords. Later, search engine marketing platforms were able to provide more insights into the search behavior that the keyword portfolio started, thus representing the purchase journey of the consumer. Cut to the present, marketers are now empowered with so much consumer insights and data that they’re feeling overwhelmed. On the other hand, search marketing hasn’t improved significantly from the previous mode. Here’s an example of where the gap is:

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Want to beat your competitors? Use this PPC hack

Category: Marketing Dilemmas

Competitor-Display-URL

A competitive PPC hack while bidding on your competitor’s trademark terms.

We all know that bidding on trademarked terms gives you the highest ROI (Return on Investment). What if you want to bid on your competitor’s trademarked terms? Not only should that give you a reasonable ROI boost, but it should perform better than your non-branded terms.

Well, Google allows this type of bidding but it punishes you a lower quality score and higher CPC (Cost Per Click). Why? Because you’re not allowed to use your competitor’s trademark in your own ad copy, the ad relevance with respect to the keyword and the quality score, gets lowered.

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{Infographic} Our Helpful Guide to GTINs

Category: Marketing Dilemmas

GTIN Guide

So what exactly is a GTIN?

A Global Trade Item Number (GTIN) is a unique and internationally recognized identifier for a product. Starting May 16, 2016 Google will be mandating GTINs for all new, in-stock, brand name products. That’s why we’re providing you with everything you need to know about the various types of GTINs, why you should implement them, and where to find your GTINs. Find out more below in our infographic:

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Blog-image

Our April webinar highlighted our insights on the elimination of the right-hand side text ads on the Search Engine Results Page (SERP). Google made this change in order to have a unified design for the SERP across all devices. With the elimination of text ads, Google has paved more real estate for Product Listing Ads (PLAs).

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