AdWords and Google Analytics Mobile Friendly Innovations

Category: Analytics, Paid Search

Mobile friendly

On May 24th, Google announced a few supremely important innovations to their Ads and Analytics products that could redefine the mobile digital marketing landscape in the near future. We present a crispy summarized table of the updates and their benefits.

Update

Benefit

Expanded Text Ads

Gives more real estate to mobile ads and hence higher CTR and lesser CPC

Bid adjustments across all devices

Previously only mobile bid adjustments were possible. Now the adjustments can be applied across all the devices.

Responsive Display Ads for Mobile

Unlocks native ad inventory. Brings more operational ease as Google takes care of ad development.

Local search ads across Google.com and Google Maps

Bridges the gap between online ads and offline store visits.

Strong embracing of Machine Learning in Google Analytics

Analytics has been reimagined for modern marketing

Similar Audiences in Search

Enables the capability to target non visitors who could be potential loyalists

Demographics in Search

Can create the truest audience for targeting directly

Cross exchange inventory in Google display network

Remarketing across display network becomes more effective by following the user across almost the entire web

Redesigned AdWords interface

AdWords get a mobile friendly interface

We would be publishing a series of blogs on each of these topics which will explain the benefits and implications in more detail.

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Consumer Insights Enrich Search Marketing

Category: Marketing Dilemmas, Paid Search

mothersdaySearch is seen as a crucial part of the consumer journey. Search helps users explore, compare, and achieve their final goals. Now, with the power of mobile in everyone’s hand, search has evolved to become a digital assistant helping users find the right information in any format they want.

This evolution of search demands a revamp in how search engine marketing has been historically done. Years back it was about just finding the right keyword portfolio and maximizing the Return On Investment (ROI) by optimizing bids on the keywords. Later, search engine marketing platforms were able to provide more insights into the search behavior that the keyword portfolio started, thus representing the purchase journey of the consumer. Cut to the present, marketers are now empowered with so much consumer insights and data that they’re feeling overwhelmed. On the other hand, search marketing hasn’t improved significantly from the previous mode. Here’s an example of where the gap is:

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Want to beat your competitors? Use this PPC hack

Category: Marketing Dilemmas

Competitor-Display-URL

A competitive PPC hack while bidding on your competitor’s trademark terms.

We all know that bidding on trademarked terms gives you the highest ROI (Return on Investment). What if you want to bid on your competitor’s trademarked terms? Not only should that give you a reasonable ROI boost, but it should perform better than your non-branded terms.

Well, Google allows this type of bidding but it punishes you a lower quality score and higher CPC (Cost Per Click). Why? Because you’re not allowed to use your competitor’s trademark in your own ad copy, the ad relevance with respect to the keyword and the quality score, gets lowered.

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{Infographic} Our Helpful Guide to GTINs

Category: Marketing Dilemmas

GTIN Guide

So what exactly is a GTIN?

A Global Trade Item Number (GTIN) is a unique and internationally recognized identifier for a product. Starting May 16, 2016 Google will be mandating GTINs for all new, in-stock, brand name products. That’s why we’re providing you with everything you need to know about the various types of GTINs, why you should implement them, and where to find your GTINs. Find out more below in our infographic:

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Blog-image

Our April webinar highlighted our insights on the elimination of the right-hand side text ads on the Search Engine Results Page (SERP). Google made this change in order to have a unified design for the SERP across all devices. With the elimination of text ads, Google has paved more real estate for Product Listing Ads (PLAs).

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{Webinar Recap} The Impact of the Removal of Right Hand Side Ads on the SERP

Category: Marketing Dilemmas

SEM_RHS

Google recently eliminated the right-hand side ads on the Search Engine Results Page (SERP) for PPC text ads. There’s been a lot of debate about the significance this might have for advertisers.

That why our NetElixir Insights Lab initiated a case study where they quantified the impact of this change on various Google AdWords performance metrics. The key insights from our research on the Impact of the Removal of Right-Hand Side Ads were featured on MediaPost.

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The Future of Search

Category: Marketing Dilemmas

future-of-search

Growing up in an age where the changes in technology are evolving almost faster than we can keep up, it’s hard to remember the power we have at our fingertips. As the advances in mobile become more defined yet intricate, so does our behavior.

Our mobile device keeps us intrigued with a glowing screen that spews information and entertainment anytime of day. We now have the freedom to ask our phone where we can get the best local pizza, what the next showtimes are for that upcoming blockbuster film, and we can even send high definition multimedia messages to distant lands quicker and farther than anyone in history could have ever imagined.

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#SEOWeek Cheat Sheet

Category: SEO

SEOWEEK-Blog-image-Recovered

As a special thank you for making #SEOWeek such an exciting and successful event, we wanted to share with you your our definitive #SEOWeek Cheat Sheet.

With this Cheat Sheet in hand, navigating through the world of SEO has never been easier.

In case you missed any of our previous sessions, you’ll be able to find full recaps all on our blog.

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#SEOWeek – Your Answers, Unveiled

Category: SEO

SEOWEEK-Blog-image

Now that #SEOWeek has wrapped up, we wanted to share some of recurring questions we heard throughout the event.

Question 1: What is the importance of Schema/Structured Data?

There’s two pieces of structured data that we recommend making use of. The first and most appealing is potential of displaying differently on the SERP (Search Engine Results Page). By utilizing review information, navigational markup, and other information, you can potentially change the way your listing appears in the organic SERP. This change has been shown to improve your CTR (Click-Through Rate) by up to 30& without improving your position.

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