Fourth of July – Not So Big for Retail, But Huge for Travel

Category: Marketing Dilemmas

2016-07-05 fina;

Independence Day is a national holiday which could be substantial for content marketers. It’s a yearly momentous occasion that celebrates the spirit, perseverance, and strength of our nation.

However, July 4th is not as significant as other holidays like Valentine’s Day, Mother’s Day, or Father’s Day in the world of retail. Minus the occasional American flag, patriotic apparel, or kitsch decorations, the spirit of gifting is underplayed during this holiday. Surprisingly, impressions came down by 14% compared to the Father’s Day season in June of this year.

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How To Increase Conversions in Product Listing Ads

Category: Marketing Dilemmas, Paid Search

plas

Insights on Branded & Non Branded Product Listing Ads

Product Listing Ads (PLAs) or Shopping Campaigns give advertisers a retail-centric approach in account management. Search marketers bid on products or product groups, based on the value or volume, driven by specific products.

At NetElixir, we’ve followed the pyramid model of product bidding to maximize effectiveness. This model builds a typical retail environment in Pay-Per-Click (PPC).

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Why Shoppers Spent More on Father’s Day This Year

Category: Marketing Dilemmas

father

Insights into consumer shopping behavior around Father’s Day

Father’s Day is a special time of the year to truly show your appreciation for your dad. That’s why, to help marketers of all sizes, our NetElixir Research Insights Lab came together to decipher the behavior of search activity of shoppers looking for Father’s Day gifts.

Our team conducted their study over a three-week period, from May 20, 2016 to June 19, 2016. They analyzed roughly 11.4 million impressions across four retail verticals, including apparel and accessories, healthcare and wellness, flowers, and gifts and handicrafts.

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{#AnalyticsWeek} Day 5 – How Your Business Can Benefit from IBM’s Watson

Category: Analytics, Marketing Dilemmas, Netelixir Updates

2016-06-03 (1)

Though #AnalyticsWeek 2016 has come to an end, your adventures with analytics shouldn’t. We hope you learned amazing ways to use Google Analytics for your business.

In today’s last and final session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir discussed how Watson can help you effectively communicate your brand’s voice and walked you through data visualization and predictive analytics.

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2016-06-16

In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and Pawel Matkowski, Google Global Product Lead, Data Integrations, Google Analytics at Google discussed one of the least adopted, yet perhaps most powerful feature of Google’s Universal Analytics. Aptly named User ID, it provides you with an ability to identify and track your best customers’ visits and actions on your web site at the individual level which also enables a powerful set of cross-device conversion tracking capabilities.

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{#AnalyticsWeek} Day 3 – 4 Insights to Improve Your Mobile Performance

Category: Analytics, Marketing Dilemmas, Mobile

Analytics Week - Day 3

In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and Steph Schmitt, Agency Account Strategist at Google, walked us through four key insights for measuring and improving your site’s performance with ecommerce’s fastest growing traffic segment, smartphone shoppers.

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{#AnalyticsWeek} Day 2: 3 Ways You’ll Find Revenue & Profits in Google Analytics

Category: Analytics, Marketing Dilemmas

Analytics Week

In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, discussed three ideas that every e-commerce business can implement in order to discover revenue and profit improving ideas from your Google Analytics data. Some of our insights included:

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{#AnalyticsWeek} Day 1: 5 Mistakes to Avoid in Google Analytics

Category: Analytics, Marketing Dilemmas

2016-06-13

In our first session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, discussed the top five mistakes to avoid in Google Analytics. The session provided an in depth discussion on fundamental mistakes we see in ecommerce sites that can cost you money in either lost revenue or inefficient spending.

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Learn All About User ID and Cross Device Reports

Category: Analytics, Netelixir Updates

User Explorer

User ID is an underutilized capability of the Universal Analytics version of Google Analytics. It  offers tremendous potential to improve your business, especially if you sell to businesses or are highly dependent upon repeat customers.

User ID is aptly named, as it allows website owners to Identify their visitors in Google Analytics. The User ID dimension is a unique identifier that the website owner can assign to individual users. We all know Google doesn’t allow Personally Identifiable Information in Google Analytics. That being said, a string of apparently random alphanumeric characters is allowed in the User ID dimension and that string could represent a hashed version of a customer’s email address or more practically, a customer’s account number or account ID from your website back end.

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{#AnalyticsWeek} The Power of Mobile in Analytics

Category: Analytics, Mobile

power

As we know, mobile is shoving its way towards the front of search marketing. It’s now outperforming desktop in traffic because mobile is more accessible and within arms reach at all times. People can find out about anything they want quickly and easily through their mobile device. Plus, social media remains a large influence in today’s digital world and fast mobile sharing will keep it that way. Today, most people search for things on mobile and make the final purchase on a desktop/tablet. However, conversion rates on mobile are improving as more and more website owners deploy mobile-friendly user experiences. Given those two trends, it’s important for ecommerce site owners to pay attention to their mobile performance and Day 3 of our upcoming #AnalyticsWeek will provide useful insights to do just that.

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