Think it’s too early to plan for the holiday season already? Think again. Holiday shopping season kicks off November 1st and tapers off just before Christmas on December 23rd. If you want to make the most of your online sales, it’s time to start thinking about how to plan your social media program.
I love to shop online. I don’t have to deal with pushy salespeople, I have peer recommendations at my fingertips and there’s just something so gratifying about getting a real package in a the mail. The other day, I was browsing my usual stores and decided that it was time for a new pair of running sneakers. Click, click, click and oooh, I definitely need socks and a pedometer! But then at the checkout, my finger hovering over the mouse, I couldn’t pull the trigger.
It’s about that time again…IRCE 2010 begins tomorrow and we can’t wait! We have a timely theme for this year’s booth: FIFA World Cup! Come by Booth #224 to take a closer look at the handmade South African keychains we’re giving away. And for the true soccer fan, we will be raffling off 10 copies of Wii’s FIFA World Cup Game. Make sure to pick up a copy of our brand new “Fresh Ideas” booklet, containing more than 20 actionable online advertising tips for retailers to stay ahead of competitors during this year’s holiday season. Stop by and say hello…we can’t wait to meet you!
Since we’re gearing up for next week’s Internet Retailer Conference and Exhibition, I thought I’d reach out to someone who has their finger on the pulse of retailers. Zak Stambor, in addition to editing the daily newsletters, covers Social Media for Internet Retailer Magazine. At the Internet Retailer Conference, Zak and the rest of IRM’s editorial staff will be visiting with vendors in the exhibition hall and covering speaker presentations.
Here’s your chance to win 10 free hours of expert counsel from NetElixir’s seasoned ad operations team. Send us a short video telling us about the challenges you face and why you think you need our help with your paid search advertising. All videos will be viewed by our panel of judges and the winning retailer will be announced at the end of June. Simply respond to our target=”_blank”>YouTube announcement and upload your video. We can’t wait to see you!
A few weeks ago, I had a problem with my computer. I called the customer service number, innocently thinking that I would receive just that…service. After a heated one way conversation with the computerized voice, I finally gained clearance to speak with a real person. Two hours later, I was no closer to fixing the issue. Seemingly, I was being passed from person to person on an unending cycle of “hold on, I’ll connect you to the correct department.” This frustration just aggravated me and I eventually hung up.
I had the pleasure of hearing Steve Rockman serve on a panel a few weeks ago at a Mobile Monday Mid-Atlantic event in Philadelphia. He was so dynamic that I knew we had to speak…and speak we did! Steve, SVP of Digital Strategy at The Star Group, is a wealth of information on social media. I hope you find his insights as valuable as I did!
NetElixir’s Ada Wong caught up with Rohit Bhargava, SVP at Ogilvy and keynote speaker at the Social Media Plus Summit event. Rohit is a founding member of the 360 Digital Influence Group at Ogilvy, author of the best selling book Personality Not Included, teaches marketing at Georgetown University (where Ada went to college). Rohit spoke about the importance of building brand personality in social media advertisers.
Ada Wong, NetElixir’s Client Relationship Manager, had the chance to catch up with a few social media practitioners and leaders at the SocialMediaPlus Web 2.0 Business Summit earlier this week in Philadelphia.
Courtney Suthoff, Managing Supervisor at Fleishman Hillard, Inc., supports General Motors and specifically Mary Henige, GM’s Director of Social Media, Broadcast and Communications Technology, at her presentation at the Summit. Ada caught up with Courtney after the session to discuss trends in social media from a public relations perspective.
In a recent study by IDC, sales of smartphones grew about 57% in the first quarter of this year. These smartphones account for 18.8% of all mobile phones shipped during 1Q10. Retailers seem to be taking advantage of this “consumer on the go” and mobile coupons are really beginning to take off. It is in a retailer’s best interest to explore a mobile coupon strategy; Graham Charlton of Econsultancy makes a compelling case.