Why You Should Use Enhanced Ecommerce

Category: Analytics, Netelixir Updates

2016-10-03

Don Rodriguez, Director of Analytics at NetElixir, presented a webinar on {How Enhanced Ecommerce Identifies Potential Customer Loss} where he filled us in on the power of Enhanced Ecommerce in analytics, especially during this upcoming holiday season.

What is Enhanced Ecommerce?

Enhanced Ecommerce is an optional feature of Google Analytics. It allows you to quickly and easily identify lost conversion opportunities on your site by reviewing Shopping Behavior, Product Performance, Product List Performance, On-Site Promotion and Coupon Redemption Tracking, and more.

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A Recap of This Year’s X=Experience

Category: Netelixir Updates

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Our 4th annual X=Experience was a huge success! This Knowledge-Sharing and Executive networking event took place on September 19 and 20, and brought together some of the biggest and brightest minds in academia and industry. Here’s a post captures our excitement.

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X=Experience Begins!

X=Experience kicked off Monday night as our guests gathered at the Westin hotel for cocktails and dinner. After dinner, we embarked on “A Night in the Life of Einstein” tour of historic downtown Princeton. The tour captured the true essence of our event – history wrapped in knowledge sharing and networking. And of course, it upheld our continuing fascination for everything Princeton.

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Penguin 4.0 Released!

Category: SEO

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What you need to know!

Google announced on September 23, 2016, that Real-Time Penguin or Penguin 4.0 is now live. The roll out will continue in the coming weeks as Google updates Penguin in various languages.

There are two main takeaways from the update:

The algorithm will be in real-time so that spam results are caught and de-indexed on a continuous basis.

The algorithm is granular, so that instead of a sitewide penalty, specific pages that are spamming, will be devalued in rankings.

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Holiday Webinar Recap

Category: Marketing Dilemmas, Mobile, Netelixir Updates, Paid Search, SEO

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We predict a brutally competitive holiday season.

That why our recent webinar, {Winning Strategies for this Holiday Season: Predictions & Recommendations}, provided the right information to bring your holiday marketing plan to life.

The basis of our forecast included these factors:

Ongoing analysis of ecommerce and search engine marketing metrics for our customer base of midsize and large customers with > $350 MM online revenue (Nov-Dec.)

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4 Mistakes To Avoid When Setting Up A Product Feed

Category: Paid Search

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A Google Merchant Center feed is a merchant’s database of products and attributes. This file feeds in relevant information for Product Listing Ads (PLAs) on Google. In our experience, we’ve come across advertisers who make common mistakes while setting up their shopping feed. That’s why we’re here to show you how you can avoid product disapprovals and temporary account suspension.

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X=Experience Welcomes Christian Rudder

Category: Netelixir Updates

2016-09-14

Christian Rudder, founder of OkCupid joins NetElixir’s annual X=Experience event!

X=Experience is an exclusive, collaborative, knowledge-sharing, and networking event for senior retail executives and Ivy League professors. The mission of X=Experience is to expand the boundaries of digital interactivity by bringing together thought leaders from academia and industry in an environment that stimulates path-breaking ideation through free-flowing discussions. Christian Rudder is a perfect speaker to bridge this gap.

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Homer Vs. Spock – Insights into Psychological Behavior

Category: Marketing Dilemmas

2016-09-08

In Nudge: Improving Decisions About Health, Wellness, and Happiness, Cass Sunstein and Richard Thaler dive deep into our behavioral patterns by classifying our “Homer” and “Spock” urges.  Have you ever taken an extra piece of dessert without realizing what you were doing? Or, are you more of a planner – consciously deciding every decision you make?

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What Should Your PLA Budget Be This Holiday Season?

Category: Paid Search

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Google PLAs or Product Listing Ads have become the real game changer in the retail industry with product specific image ads. Ever since they were introduced, the spending mix on Google PLAs has been increasing. Five years ago, it was at almost 10% and in Q1 in 2016, it’s increased to 37%.

With the holiday season around the corner, the chances of PLAs outsmarting text ads are even higher. There are new features like “Showcase Ads for Broader Queries” or “Buy Button in Ads” that make this visual format of ads even more appealing.

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How do you Nudge?

Category: Netelixir Updates

2016-08-19

Ever wonder how companies and concerned citizens creatively push people towards making healthier decisions? Easy! They simply offer a nifty image or sign that helps persuade people to move in a better direction than they would have before.

For example, imagine that every time you went to the vending machine and saw the amount of sugar in each drink hovering above your selection. Would that make you more likely to choose a bottle of water or soda?

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2016-08-12

In our most recent webinar, {Google AdWords Holiday Announcements}, we discussed some of the major updates and innovations from Google. As you’re preparing for yet another exciting holiday season, here’s some tactics that’ll help elevate your marketing campaign to a whole new level.

Expanded Text Ads

Google has completely modified ads from Standard Text Ads to Expanded Text Ads (ETAs). With this new feature, you’re allowed two headlines (at 30 characters each), one description line (at 80 characters), and two paths (at 15 characters each) instead of the usual format were used to. This means more real estate space. What makes this even more interesting is the ads will display on both desktop and mobile.

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