2016-08-12

In our most recent webinar, {Google AdWords Holiday Announcements}, we discussed some of the major updates and innovations from Google. As you’re preparing for yet another exciting holiday season, here’s some tactics that’ll help elevate your marketing campaign to a whole new level.

Expanded Text Ads

Google has completely modified ads from Standard Text Ads to Expanded Text Ads (ETAs). With this new feature, you’re allowed two headlines (at 30 characters each), one description line (at 80 characters), and two paths (at 15 characters each) instead of the usual format were used to. This means more real estate space. What makes this even more interesting is the ads will display on both desktop and mobile.

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Early Findings on Expanded Text Ads

Category: Marketing Dilemmas, Paid Search

Expanded Text Ads

Google’s recently announced Expanded Text Ads (ETAs), which permit advertisers to expand the length of their ads by more than 50%. Expanded Text Ads are displayed on both desktop and mobile, and give advertisers the extraordinary capability of exploiting this additional space.

Much like Standard Text Ads, Expanded Text Ads are available on both the Google Search Network and the Google Display Network. ETAs are also supported by all Google AdWords tools that currently support Standard Text Ads.

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What We Learned From The DoubleClick Announcement

Category: Marketing Dilemmas

2016-07-19

Paul Muret, VP of Display, Video, and Analytics at Google talked at the DoubleClick Announcement Live Stream today to discuss some major updates with DoubleClick. He also mentioned that over $180 billion was spent in total on internet advertising in 2016. Muret then alluded to the fundamental shift in user experience and mobile demand. He concluded that the overall goal is to build an amazing user experience: Immediate, integrated, and immersed.

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Amazon Prime Day 2016 – Quick NetElixir Insights

Category: Marketing Dilemmas

blogheader_02Amazon Prime Day turned out to be another blockbuster event for the world’s biggest online retailer. The online retailer said that July 13, 2016 was its biggest sales day ever, with worldwide orders up by 60%, with respect to the previous Prime Day. In the US alone, the orders were up by 50 percent. (Source: CNBC)

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How Businesses can Leverage the Pokémon Go Craze

Category: Marketing Dilemmas

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Have you started noticing people take an unprecedented interest in exploring the outdoors recently? Well it’s probably because they’ve downloaded the crazily popular new Pokémon Go app.

The app takes the concept of the popular video game turned cartoon television show and brings it to life by having people catch and train Pokémon through GPS tracking. The Pokémon Go app falls under the augmented reality industry, where virtual reality and real life converge to support engagement in real life.

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Google Rolls Out Expanded Text Ads

Category: Marketing Dilemmas, Paid Search

Expanded Text Ads

More Real Estate to Mobile Ads, thus higher CTR

Perhaps the most important innovation to Google’s new analytics roll out is their new Expanded Text Ads. Google even calls it the “biggest change to text ads since AdWords launched 15 years ago.” So what exactly does this mean for you? Let’s start by going through what Expanded Text Ads are.

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Fourth of July – Not So Big for Retail, But Huge for Travel

Category: Marketing Dilemmas

2016-07-05 fina;

Independence Day is a national holiday which could be substantial for content marketers. It’s a yearly momentous occasion that celebrates the spirit, perseverance, and strength of our nation.

However, July 4th is not as significant as other holidays like Valentine’s Day, Mother’s Day, or Father’s Day in the world of retail. Minus the occasional American flag, patriotic apparel, or kitsch decorations, the spirit of gifting is underplayed during this holiday. Surprisingly, impressions came down by 14% compared to the Father’s Day season in June of this year.

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How To Increase Conversions in Product Listing Ads

Category: Marketing Dilemmas, Paid Search

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Insights on Branded & Non Branded Product Listing Ads

Product Listing Ads (PLAs) or Shopping Campaigns give advertisers a retail-centric approach in account management. Search marketers bid on products or product groups, based on the value or volume, driven by specific products.

At NetElixir, we’ve followed the pyramid model of product bidding to maximize effectiveness. This model builds a typical retail environment in Pay-Per-Click (PPC).

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Why Shoppers Spent More on Father’s Day This Year

Category: Marketing Dilemmas

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Insights into consumer shopping behavior around Father’s Day

Father’s Day is a special time of the year to truly show your appreciation for your dad. That’s why, to help marketers of all sizes, our NetElixir Research Insights Lab came together to decipher the behavior of search activity of shoppers looking for Father’s Day gifts.

Our team conducted their study over a three-week period, from May 20, 2016 to June 19, 2016. They analyzed roughly 11.4 million impressions across four retail verticals, including apparel and accessories, healthcare and wellness, flowers, and gifts and handicrafts.

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{#AnalyticsWeek} Day 5 – How Your Business Can Benefit from IBM’s Watson

Category: Analytics, Marketing Dilemmas, Netelixir Updates

2016-06-03 (1)

Though #AnalyticsWeek 2016 has come to an end, your adventures with analytics shouldn’t. We hope you learned amazing ways to use Google Analytics for your business.

In today’s last and final session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir discussed how Watson can help you effectively communicate your brand’s voice and walked you through data visualization and predictive analytics.

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