Many clients fail to recognize the value of combing PPC with SEO strategies… until the numbers come in. We recently acquired a client who was hesitant to bid on their trademark terms when they had been earning conversions organically on a regular basis. Makes sense – why sabotage your organic results?
When you travel 8084.04 miles to realize your dreams, the office where you start your journey from assumes a different level of importance for you.
In their living room in India NetElixir CEO, Udayan Bose and his wife and Manager of Operations, Tulika Bose dreamt of starting a business in the United States. They had three grand visions of what their adventure would be like:
With many Pay Per Click (PPC) campaigns one of the most frequently asked questions is, “Should we be promoting all of our products through paid search?” The answer is no!
First, companies must take a deeper look into the relationship between Sales Velocity and Margin which equals Return On Investment (ROI). (See Chart Below) By identifying where each company’s products fall under the following four sections: (High Margin, Low Sales Velocity) (High Margin, High Sales Velocity) (Low Margin, Low Sales Velocity) and (Low Margin, High Sales Velocity) they will be able to design specific PPC campaigns for each segment in the chart.
Internet Retailer was a huge success for NetElixir this year! We traveled to Chicago with a mission to convey the power of sharing knowledge with one another… and we succeeded. I underestimated the muscle of using knowledge as our differentiator.
On the first day, NetElixir CEO Udayan Bose gave a pre-conference presentation which stressed the importance of using best practices in SEM campaigns and reinforced the power of sharing practical knowledge with one another. With three hundred people in attendance, overall the presentation received positive feedback and as a result started some exciting conversations!
Since joining the NetElixir team one month back, I have come to appreciate the drive to help companies of all sizes grow their business. It isn’t just about the money. Case and point: At IRCE we launched the LXRMarketplace – a suite of free web-based apps designed to help small business owners run their online marketing campaigns more efficiently. While other companies turned away prospects with low advertising budgets, we had something for everyone.
Sitting outside a small restaurant in Princeton, New Jersey, an idea was born. For the past 3 years this idea has culminated into a workbook series to help online retailers create and manage Search Engine Marketing (SEM) campaigns.
This year NetElixir is proud to announce its release of the newest workbook which focuses on sharing knowledge of the top ten SEM ideas that were rated “very useful” by over 5,000 retailers in the US, UK, and Germany.
In order to determine how well your company is doing, or if you are on the right track to achieving your goals, you must have something to measure your progress. Without this, it is impossible to determine if the path that your campaign is following is in fact the one that is going to yield the best results for your company. KPI’s are an invaluable form of company intelligence that allows an organization to discover what work still needs to be done in order to improve their campaign.
So what do we mean by this? It’s fairly straight-forward really; essentially Mistake #2 occurs when a campaign lacks a coherent SEM strategy that connects goals with the execution plan.
Why does this happen? First, the blame falls on the strategic planning process (or lack thereof). Most often, if Mistake #2 is plaguing a SEM campaign, it’s because the strategic planning process is absent or inadequate. One may question how a strategic planning process could be nonexistent within a company, yet in our experience this problem occurs in about 70% of SEM campaigns. Similarly to Mistake #1, this problem usually emerges when there is a lack of communication amongst an organization.
As any online marketer knows, the ecommerce world is a fast paced and dynamic environment. It’s easy to fall behind or miss opportunities if your organization is not working as a well-oiled machine. I mean all parts; from upper management, to advisors, all the way down to interns. If you want to run a successful online marketing campaign, your company must work and run, day in and day out, as a cohesive unit. That cohesive unit must also have a clear set of goals that each member of your marketing team is fully aware of. When goals amongst upper management and your SEM manager differ, many factors within the marketing campaign are put at risk.
NetElixir is pleased to announce the release of its newest white paper “5 Mistakes to Avoid in Search Engine Marketing.” Like all of our customers, NetElixir places a high emphasis on adapting to the ever changing marketing environment in order to stay ahead of the curve.
In an increasingly crowded and competitive marketplace, a company’s success hinges on their ability to adapt and improve. In order to do this, you must be able to look at your business’ SEM campaign’s inner workings, and determine the places that need to be tweaked in order to help drive success. “5 Mistakes to Avoid in Search Engine Marketing” explicitly lays out 5 common mistakes that search engine marketers make, and provides explanations and recommendations on how to avoid these mistakes. This white paper was crafted to help online retailers think progressively in order to avoid setbacks that we have seen plague online marketing campaigns in the past.
If you haven’t at least heard of LXR Retail, then you and your SEM portfolio are certainly in for a surprise. NetElixir’s integrated search engine marketing management and optimization technology, that allows users easily to stay on top of their portfolio, is sure to optimize any SEM campaign. In a crowded marketplace, time and efficiency are key components to any campaign’s success. With an increasing amount of SEM management technologies being introduced to the market, simplicity is king. LXR Retail is the perfect combination of a technology that includes all the in-depth information essential to properly managing your campaign, while maintaining an easy to use, easy to read dashboard and interface. It is this seamless integration of cutting-edge technology and simple user navigation that makes LXR Retail such a powerful tool.