“5 Mistakes to Avoid in Search Engine Marketing”- Strengthen Your Campaign For Free

Category: Marketing Dilemmas

NetElixir is pleased to announce the release of its newest white paper “5 Mistakes to Avoid in Search Engine Marketing.” Like all of our customers, NetElixir places a high emphasis on adapting to the ever changing marketing environment in order to stay ahead of the curve.

In an increasingly crowded and competitive marketplace, a company’s success hinges on their ability to adapt and improve. In order to do this, you must be able to look at your business’ SEM campaign’s inner workings, and determine the places that need to be tweaked in order to help drive success. “5 Mistakes to Avoid in Search Engine Marketing” explicitly lays out 5 common mistakes that search engine marketers make, and provides explanations and recommendations on how to avoid these mistakes. This white paper was crafted to help online retailers think progressively in order to avoid setbacks that we have seen plague online marketing campaigns in the past.

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LXR Retail: Manage Your Entire SEM Portfolio—And Effectively Manage Your Time, Too.

Category: Netelixir Updates

If you haven’t at least heard of LXR Retail, then you and your SEM portfolio are certainly in for a surprise. NetElixir’s integrated search engine marketing management and optimization technology, that allows users easily to stay on top of their portfolio, is sure to optimize any SEM campaign. In a crowded marketplace, time and efficiency are key components to any campaign’s success. With an increasing amount of SEM management technologies being introduced to the market, simplicity is king. LXR Retail is the perfect combination of a technology that includes all the in-depth information essential to properly managing your campaign, while maintaining an easy to use, easy to read dashboard and interface. It is this seamless integration of cutting-edge technology and simple user navigation that makes LXR Retail such a powerful tool.

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In honor of the New Year and our resolution to make online marketing campaigns more successful than ever, we wanted to give retailers a gift to help jumpstart 2012. We are giving free access to our online marketing web applications site, LXRMarketplace, and its newest tool, The Keyword Performance Analyzer.

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Major Shift in Online Holiday Sales Over Black Friday Weekend

Category: Marketing Dilemmas

Black Friday Weekend brought a lot of sales and unexpected trends this year. The biggest shopping day of the year has now expanded to a weekend long event! Our Retail Intelligence Team tracked paid search advertising metrics for 32 US online retailers over the holiday weekend (midnight 11/23 to midnight 11/27, 6-hourly) and has captured some exciting changes in search and online shopping patterns:

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Major Shift in Online Holiday Sales Over Black Friday Weekend

Category: Marketing Dilemmas

Black Friday Weekend brought a lot of sales and unexpected trends this year. The biggest shopping day of the year has now expanded to a weekend long event! Our Retail Intelligence Team tracked paid search advertising metrics for 32 US online retailers over the holiday weekend (midnight 11/23 to midnight 11/27, 6-hourly) and has captured some exciting changes in search and online shopping patterns:

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Major Shift in Online Holiday Sales Over Black Friday Weekend

Category: Marketing Dilemmas

Black Friday Weekend brought a lot of sales and unexpected trends this year. The biggest shopping day of the year has now expanded to a weekend long event! Our Retail Intelligence Team tracked paid search advertising metrics for 32 US online retailers over the holiday weekend (midnight 11/23 to midnight 11/27, 6-hourly) and has captured some exciting changes in search and online shopping patterns:

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Holiday Retail CPC Index

Category: Marketing Dilemmas

LXRMarketplace’s Holiday Retail CPC Index – a daily tracker from Nov. 25-Dec. 25 of this year’s Google & Bing average CPC’s compared to 2010 for 11 different retail categories!

Use LXRMarketplace’s Holiday Retail CPC Index daily to see how much more expensive clicks are going to be this holiday season & make the most of your paid search advertising campaigns!

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How Much Money is Your Company Making? The ROI Calculator Can Tell You

Category: Netelixir Updates

Calculating how much revenue an online marketing campaign is making can be difficult and extremely time consuming.

At NetElixir, we understand how you may not have all the time in the world to make these calculations, but we also recognize that return on investment is something very important to know. That is why we have created the ROI Calculator – to easily compute the profitability of your online marketing program in seconds! Our ROI Calculator is complete with two customized versions so you get the exact answer you need. One version will solely calculate the cost and revenue of your online marketing program. Our second version will dive deeper into the analysis of your program and calculate a few different categories, such as cost-per-click, to make sure your company is earning the most money possible.  The ROI calculator is quick, simple, effective and free and will allow your company to make great strides in online marketing.

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Stop Losing Potential Buyers! Gain Success with the URL Auditor.

Category: Netelixir Updates

If your business has experienced a broken landing page on your website even as little as one time, your company is at serious risk for losing potential and current buyers.

NetElixir understands how detrimental this can be. Leading a potential buyer to a page with improper information or no information at all will most likely result in a lost sale and negative feedback regarding your company.

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Jump Ahead of Competition with the Keyword Combinator

Category: Netelixir Updates

The Keyword Combinator, one of the free tools available on NetElixir’s newly released LXRMarketplace, will maximize the performance of a retailer’s online marketing campaign and allow businesses to remain ahead of competitors.

Retailers tend to struggle to stay ahead in the current market of search engine marketing because it is extremely competitive. One way to overcome this problem is to create long tail keywords which have less competition and are relatively less expensive. These keywords, however, tend to be very time consuming to create and require a lot of creativity.

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