Fresh Ideas in Search Engine Marketing for E-Retailers

Category: Marketing Dilemmas

Sitting outside a small restaurant in Princeton, New Jersey, an idea was born.  For the past 3 years this idea has culminated into a workbook series to help online retailers create and manage Search Engine Marketing (SEM) campaigns.

This year NetElixir is proud to announce its release of the newest workbook which focuses on sharing knowledge of the top ten SEM ideas that were rated “very useful” by over 5,000 retailers in the US, UK, and Germany.

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SEM Mistake #3: Lack of Clearly Defined KPI’s To Measure Progress of the SEM Program.

Category: Marketing Dilemmas

In order to determine how well your company is doing, or if you are on the right track to achieving your goals, you must have something to measure your progress. Without this, it is impossible to determine if the path that your campaign is following is in fact the one that is going to yield the best results for your company.  KPI’s are an invaluable form of company intelligence that allows an organization to discover what work still needs to be done in order to improve their campaign.

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SEM Mistake #2: Strategy Does Not Exist or Does Not Connect The SEM Goals With Execution Plan

Category: Marketing Dilemmas

So what do we mean by this? It’s fairly straight-forward really; essentially Mistake #2 occurs when a campaign lacks a coherent SEM strategy that connects goals with the execution plan.

Why does this happen? First, the blame falls on the strategic planning process (or lack thereof). Most often, if Mistake #2 is plaguing a SEM campaign, it’s because the strategic planning process is absent or inadequate. One may question how a strategic planning process could be nonexistent within a company, yet in our experience this problem occurs in about 70% of SEM campaigns. Similarly to Mistake #1, this problem usually emerges when there is a lack of communication amongst an organization.

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SEM Mistake #1- SEM Goals Differ Within The Organization.

Category: Marketing Dilemmas

As any online marketer knows, the ecommerce world is a fast paced and dynamic environment. It’s easy to fall behind or miss opportunities if your organization is not working as a well-oiled machine. I mean all parts; from upper management, to advisors, all the way down to interns. If you want to run a successful online marketing campaign, your company must work and run, day in and day out, as a cohesive unit. That cohesive unit must also have a clear set of goals that each member of your marketing team is fully aware of. When goals amongst upper management and your SEM manager differ, many factors within the marketing campaign are put at risk.

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“5 Mistakes to Avoid in Search Engine Marketing”- Strengthen Your Campaign For Free

Category: Marketing Dilemmas

NetElixir is pleased to announce the release of its newest white paper “5 Mistakes to Avoid in Search Engine Marketing.” Like all of our customers, NetElixir places a high emphasis on adapting to the ever changing marketing environment in order to stay ahead of the curve.

In an increasingly crowded and competitive marketplace, a company’s success hinges on their ability to adapt and improve. In order to do this, you must be able to look at your business’ SEM campaign’s inner workings, and determine the places that need to be tweaked in order to help drive success. “5 Mistakes to Avoid in Search Engine Marketing” explicitly lays out 5 common mistakes that search engine marketers make, and provides explanations and recommendations on how to avoid these mistakes. This white paper was crafted to help online retailers think progressively in order to avoid setbacks that we have seen plague online marketing campaigns in the past.

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LXR Retail: Manage Your Entire SEM Portfolio—And Effectively Manage Your Time, Too.

Category: Netelixir Updates

If you haven’t at least heard of LXR Retail, then you and your SEM portfolio are certainly in for a surprise. NetElixir’s integrated search engine marketing management and optimization technology, that allows users easily to stay on top of their portfolio, is sure to optimize any SEM campaign. In a crowded marketplace, time and efficiency are key components to any campaign’s success. With an increasing amount of SEM management technologies being introduced to the market, simplicity is king. LXR Retail is the perfect combination of a technology that includes all the in-depth information essential to properly managing your campaign, while maintaining an easy to use, easy to read dashboard and interface. It is this seamless integration of cutting-edge technology and simple user navigation that makes LXR Retail such a powerful tool.

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In honor of the New Year and our resolution to make online marketing campaigns more successful than ever, we wanted to give retailers a gift to help jumpstart 2012. We are giving free access to our online marketing web applications site, LXRMarketplace, and its newest tool, The Keyword Performance Analyzer.

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Major Shift in Online Holiday Sales Over Black Friday Weekend

Category: Marketing Dilemmas

Black Friday Weekend brought a lot of sales and unexpected trends this year. The biggest shopping day of the year has now expanded to a weekend long event! Our Retail Intelligence Team tracked paid search advertising metrics for 32 US online retailers over the holiday weekend (midnight 11/23 to midnight 11/27, 6-hourly) and has captured some exciting changes in search and online shopping patterns:

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Major Shift in Online Holiday Sales Over Black Friday Weekend

Category: Marketing Dilemmas

Black Friday Weekend brought a lot of sales and unexpected trends this year. The biggest shopping day of the year has now expanded to a weekend long event! Our Retail Intelligence Team tracked paid search advertising metrics for 32 US online retailers over the holiday weekend (midnight 11/23 to midnight 11/27, 6-hourly) and has captured some exciting changes in search and online shopping patterns:

read more

Major Shift in Online Holiday Sales Over Black Friday Weekend

Category: Marketing Dilemmas

Black Friday Weekend brought a lot of sales and unexpected trends this year. The biggest shopping day of the year has now expanded to a weekend long event! Our Retail Intelligence Team tracked paid search advertising metrics for 32 US online retailers over the holiday weekend (midnight 11/23 to midnight 11/27, 6-hourly) and has captured some exciting changes in search and online shopping patterns:

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