Are All Paid Search Clicks Equal?

Category: SEO

We ask this question all the time at NetElixir. A simple metric that we use for answering this question is “Revenue Per Paid Search Click (R/C)”. We calculate R/C for the various customer geographies – create a baseline per geo and use it to regulate paid search management.

It must be highlighted here that Revenue per Click is influenced by several factors such as:

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Google is finally getting around to implementing some policies regarding what you can and can’t do with Sitelinks. Let’s take a look at what’s changing, when it’s changing, and how it is going to affect your paid search account!

Google will implement the new sitelinks policy starting end of September. Each sitelink in a campaign must direct a user to a different URL in the website with completely different content.

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Search & Analytics Workshop Whitepaper

Category: Analytics, SEO

On Wednesday, September 12, 2012, NetElixir hosted its first Search & Analytics Workshop in Princeton, NJ. Twelve companies attended the workshop including executives from Reed & Barton, Hamilton Jewelers, Ultimate Office and Music & Arts. This was the first in a series of free workshops to be conducted as a part of NetElixir University, a project created to share knowledge with local businesses and promote better search marketing practices, for free. The workshop consisted of three sections on Search Engine Marketing, Search Engine Optimization and Web Analytics, presented by NetElixir CEO
Udayan Bose and SEO Manager Liz Donkus.

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SEO101 from NetElixir’s 1st Search & Analytics Workshop!

Category: Analytics, SEO

Liz SEO Presentation

As the SEO Manager for NetElixir, I had the pleasure of speaking about SEO tips and best practices at the 1st Search & Analytics Workshop this past Wednesday.

SEO has gone ‘mainstream’ and what I mean by that, is if you mention ‘SEO’ these days, most people don’t look at you like you have two heads. But, there is still a lot of mystery and interest around SEO. One reason for this could be the considerable potential SEO can deliver; second SEO has always been seen as a more even playing field than many other marketing tactics. There has been so much information about SEO circulating over the years and depending on when you got your information – it could be very outdated.

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Our 1st Search & Analytics Workshop!

Category: Analytics, SEO

Today, NetElixir conducted our very 1st Search & Analytics Workshop at our office in Princeton, NJ and based on feedback from the attendees,  I’m very pleased to say that it was a great success! As the workshop coordinator, seeing the process from beginning to end has been a very fulfilling learning experience.

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NetElixir is very pleased to announce that we will be hosting our first ever Search & Analytics Workshop on Wednesday, September 12, 2012 at 8:30am at our office in Princeton, NJ!

We’re very excited, as this will be the first in a series of workshops known as NetElixir University, that we will be conducting quarterly on Search Marketing. We want to educate local marketing executives and push them to stay up-to-date with search marketing trends to ensure that their campaigns are succefful!

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The Dual-Power of PPC & SEO

Category: Marketing Dilemmas, SEO

Many clients fail to recognize the value of combing PPC with SEO strategies… until the numbers come in. We recently acquired a client who was hesitant to bid on their trademark terms when they had been earning conversions organically on a regular basis. Makes sense – why sabotage your organic results?

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NetElixir Has Moved!

Category: Netelixir Updates

When you travel 8084.04 miles to realize your dreams, the office where you start your journey from assumes a different level of importance for you.

In their living room in India NetElixir CEO, Udayan Bose and his wife and Manager of Operations, Tulika Bose dreamt of starting a business in the United States. They had three grand visions of what their adventure would be like:

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With many Pay Per Click (PPC) campaigns one of the most frequently asked questions is, “Should we be promoting all of our products through paid search?”  The answer is no!

First, companies must take a deeper look into the relationship between Sales Velocity and Margin which equals Return On Investment (ROI). (See Chart Below)  By identifying where each company’s products fall under the following four sections: (High Margin, Low Sales Velocity) (High Margin, High Sales Velocity) (Low Margin, Low Sales Velocity) and (Low Margin, High Sales Velocity) they will be able to design specific PPC campaigns for each segment in the chart.

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Internet Retailer was a huge success for NetElixir this year! We traveled to Chicago with a mission to convey the power of sharing knowledge with one another… and we succeeded. I underestimated the muscle of using knowledge as our differentiator.

On the first day, NetElixir CEO Udayan Bose gave a pre-conference presentation which stressed the importance of using best practices in SEM campaigns and reinforced the power of sharing practical knowledge with one another. With three hundred people in attendance, overall the presentation received positive feedback and as a result started some exciting conversations!
Since joining the NetElixir team one month back, I have come to appreciate the drive to help companies of all sizes grow their business. It isn’t just about the money. Case and point: At IRCE we launched the LXRMarketplace – a suite of free web-based apps designed to help small business owners run their online marketing campaigns more efficiently. While other companies turned away prospects with low advertising budgets, we had something for everyone.

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