Google’s Enhanced adwords campaigns offer marketers the ability to manage campaigns for multi-device world. With features like ad customization, targeted bidding and an ability to track various conversion types (across devices), Google adwords makes it both simple, integrated and efficient for marketers.

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Our New Look!

Category: Netelixir Updates

Tulika and I started NetElixir in 2004 with a very simple purpose – helping marketers run successful search marketing programs.

As with any start up, we knew that it would take dollops of passion, persistence and luck before we got an opportunity to realize our purpose. With characteristic optimism that typifies a start up, we designed our website. And, our NetElixir logo.The globe in our logo was meant to convey our global ambitions.Our tagline – Making Search Work – conveyed our purpose.

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3 Free Tools to Boost your SEM Results!

Category: Marketing Dilemmas

At LXRMarketplace.com, we offer several free online tools to help you enhance your current online marketing efforts and fill any holes that are preventing you from reaching your full potential. Whether it’s a SEO- or SEM-related problem, proper diagnosis will help you find an effective solution and reach your goals more efficiently.

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Don’t Make these Three SEM Mistakes!

Category: Marketing Dilemmas
Last Friday, NetElixir University had the pleasure of hosting its second webinar, “3 SEM Mistakes to Avoid in 2013″!

 

CEO Udayan Bose along with Sales Manager, Marinn Hersh presented the webinar and discussed a few crucial SEM mistakes that search marketers are notorious for making when carrying out their campaigns.

 

Be sure to avoid the SEM mistakes presented to ensure a smooth and successful 2013!
  • Make sure you put into place a holistic search marketing plan
    • Schedule meetings between your SEO and SEM teams once a quarter
    • Use technology to measure cross-search attribution
    • Use LXRretail’s SEO-SEM Dashboard to improve search marketing efficiency

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3 SEM Mistakes to Avoid in 2013!

Category: Marketing Dilemmas

NetElixir University will be hosting it’s 2nd webinar, “3 SEM Mistakes to Avoid in 2013″ on Friday, January 25th, from 2-2:30pm EST!

Register here.

We’ve done the research… 70% of retail search advertisers do not have a clear and defined digital marketing plan in place! This means only 30% of digital marketers are operating with a coherent plan that connects their annual goals, strategic initiatives, and tactics. Which percentage do you fall into?

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The Latency Effect

Category: Marketing Dilemmas

The recession had a profound impact on buyer behavior. Shoppers started doing more research, more bargain hunting and the consumer decision making process got a little longer (per our research, 12% longer.. http://www.nytimes.com/2011/04/04/technology/04drill.html).

We decided to conduct an experiment on our consumer electronics clients between October 1, 2012- Nov 30, 2012. This time overlapped with the Black Friday weekend and consumer electronics being a popular holiday item, we wanted to track the latency of conversions from paid search (by tracking the time lapse between first click and purchase). We used our technology, LXRRetail’s tracking system for this purpose since it has a flexible cookie period advantage (we can select and change the time period for which the cookie needs to remain active).

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2012 Holiday Sales are off to a strong start with Black Friday Online Sales registering a Y/Y increase of 31%.

Our findings are based on Black Friday sales data aggregated for 38 large US online retailers (in 7 retail categories representing 120 million search impressions). NetElixir uses proprietary search marketing analytics technology, LXRRetail, for data aggregation and analysis.

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The NetElixir Holiday Spirit

Category: Netelixir Updates

Every year, for the last 7 years now, I have been fortunate enough to witness something amazing on this day, the Black Friday. Something that makes every Black Friday very special. Words are inadequate to define this wonderful “thing”. Let me .. just for simplicity .. call this the NetElixir Holiday spirit.

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Measuring the impact of sales promotion by tracking ad copy performance

Category: Marketing Dilemmas

SEM Marketers often struggle to measure the effectiveness of short term promotions. The challenges they face are: a) inability to accurately link sales promotion to the sales conversions  b) frequency of promo changes often makes quick data analysis and insight aggregation difficult (especially during holidays) c) separating the online and offline impact of the promotion.

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Holiday Product Focus: Why it is important and Recommended SEM Strategy

Category: Marketing Dilemmas

Most retail search marketers work with finite/limited search marketing budgets. They try to maximize the revenue they are able generate for this budget. The performance metric often used is “Revenue/Cost” (or, R/C). Revenue is a factor of number of sales (or, orders) and value of each sale (or, order). (We will not discuss “cost” here since the assumption is “cost” or “search spend” is pre-fixed).

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