3 SEM Mistakes to Avoid in 2013!

Category: Marketing Dilemmas

NetElixir University will be hosting it’s 2nd webinar, “3 SEM Mistakes to Avoid in 2013″ on Friday, January 25th, from 2-2:30pm EST!

Register here.

We’ve done the research… 70% of retail search advertisers do not have a clear and defined digital marketing plan in place! This means only 30% of digital marketers are operating with a coherent plan that connects their annual goals, strategic initiatives, and tactics. Which percentage do you fall into?

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The Latency Effect

Category: Marketing Dilemmas

The recession had a profound impact on buyer behavior. Shoppers started doing more research, more bargain hunting and the consumer decision making process got a little longer (per our research, 12% longer.. http://www.nytimes.com/2011/04/04/technology/04drill.html).

We decided to conduct an experiment on our consumer electronics clients between October 1, 2012- Nov 30, 2012. This time overlapped with the Black Friday weekend and consumer electronics being a popular holiday item, we wanted to track the latency of conversions from paid search (by tracking the time lapse between first click and purchase). We used our technology, LXRRetail’s tracking system for this purpose since it has a flexible cookie period advantage (we can select and change the time period for which the cookie needs to remain active).

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2012 Holiday Sales are off to a strong start with Black Friday Online Sales registering a Y/Y increase of 31%.

Our findings are based on Black Friday sales data aggregated for 38 large US online retailers (in 7 retail categories representing 120 million search impressions). NetElixir uses proprietary search marketing analytics technology, LXRRetail, for data aggregation and analysis.

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The NetElixir Holiday Spirit

Category: Netelixir Updates

Every year, for the last 7 years now, I have been fortunate enough to witness something amazing on this day, the Black Friday. Something that makes every Black Friday very special. Words are inadequate to define this wonderful “thing”. Let me .. just for simplicity .. call this the NetElixir Holiday spirit.

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Measuring the impact of sales promotion by tracking ad copy performance

Category: Marketing Dilemmas

SEM Marketers often struggle to measure the effectiveness of short term promotions. The challenges they face are: a) inability to accurately link sales promotion to the sales conversions  b) frequency of promo changes often makes quick data analysis and insight aggregation difficult (especially during holidays) c) separating the online and offline impact of the promotion.

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Holiday Product Focus: Why it is important and Recommended SEM Strategy

Category: Marketing Dilemmas

Most retail search marketers work with finite/limited search marketing budgets. They try to maximize the revenue they are able generate for this budget. The performance metric often used is “Revenue/Cost” (or, R/C). Revenue is a factor of number of sales (or, orders) and value of each sale (or, order). (We will not discuss “cost” here since the assumption is “cost” or “search spend” is pre-fixed).

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Are All Paid Search Clicks Equal?

Category: SEO

We ask this question all the time at NetElixir. A simple metric that we use for answering this question is “Revenue Per Paid Search Click (R/C)”. We calculate R/C for the various customer geographies – create a baseline per geo and use it to regulate paid search management.

It must be highlighted here that Revenue per Click is influenced by several factors such as:

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Google is finally getting around to implementing some policies regarding what you can and can’t do with Sitelinks. Let’s take a look at what’s changing, when it’s changing, and how it is going to affect your paid search account!

Google will implement the new sitelinks policy starting end of September. Each sitelink in a campaign must direct a user to a different URL in the website with completely different content.

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Search & Analytics Workshop Whitepaper

Category: Analytics, SEO

On Wednesday, September 12, 2012, NetElixir hosted its first Search & Analytics Workshop in Princeton, NJ. Twelve companies attended the workshop including executives from Reed & Barton, Hamilton Jewelers, Ultimate Office and Music & Arts. This was the first in a series of free workshops to be conducted as a part of NetElixir University, a project created to share knowledge with local businesses and promote better search marketing practices, for free. The workshop consisted of three sections on Search Engine Marketing, Search Engine Optimization and Web Analytics, presented by NetElixir CEO
Udayan Bose and SEO Manager Liz Donkus.

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SEO101 from NetElixir’s 1st Search & Analytics Workshop!

Category: Analytics, SEO

Liz SEO Presentation

As the SEO Manager for NetElixir, I had the pleasure of speaking about SEO tips and best practices at the 1st Search & Analytics Workshop this past Wednesday.

SEO has gone ‘mainstream’ and what I mean by that, is if you mention ‘SEO’ these days, most people don’t look at you like you have two heads. But, there is still a lot of mystery and interest around SEO. One reason for this could be the considerable potential SEO can deliver; second SEO has always been seen as a more even playing field than many other marketing tactics. There has been so much information about SEO circulating over the years and depending on when you got your information – it could be very outdated.

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