Google’s Enhanced adwords campaigns offer marketers the ability to manage campaigns for multi-device world. With features like ad customization, targeted bidding and an ability to track various conversion types (across devices), Google adwords makes it both simple, integrated and efficient for marketers.
Tulika and I started NetElixir in 2004 with a very simple purpose – helping marketers run successful search marketing programs.
As with any start up, we knew that it would take dollops of passion, persistence and luck before we got an opportunity to realize our purpose. With characteristic optimism that typifies a start up, we designed our website. And, our NetElixir logo.The globe in our logo was meant to convey our global ambitions.Our tagline – Making Search Work – conveyed our purpose.
At LXRMarketplace.com, we offer several free online tools to help you enhance your current online marketing efforts and fill any holes that are preventing you from reaching your full potential. Whether it’s a SEO- or SEM-related problem, proper diagnosis will help you find an effective solution and reach your goals more efficiently.
CEO Udayan Bose along with Sales Manager, Marinn Hersh presented the webinar and discussed a few crucial SEM mistakes that search marketers are notorious for making when carrying out their campaigns.
Be sure to avoid the SEM mistakes presented to ensure a smooth and successful 2013!
- Make sure you put into place a holistic search marketing plan
- Schedule meetings between your SEO and SEM teams once a quarter
- Use technology to measure cross-search attribution
- Use LXRretail’s SEO-SEM Dashboard to improve search marketing efficiency
NetElixir University will be hosting it’s 2nd webinar, “3 SEM Mistakes to Avoid in 2013″ on Friday, January 25th, from 2-2:30pm EST!
We’ve done the research… 70% of retail search advertisers do not have a clear and defined digital marketing plan in place! This means only 30% of digital marketers are operating with a coherent plan that connects their annual goals, strategic initiatives, and tactics. Which percentage do you fall into?
The recession had a profound impact on buyer behavior. Shoppers started doing more research, more bargain hunting and the consumer decision making process got a little longer (per our research, 12% longer.. http://www.nytimes.com/2011/04/04/technology/04drill.html).
We decided to conduct an experiment on our consumer electronics clients between October 1, 2012- Nov 30, 2012. This time overlapped with the Black Friday weekend and consumer electronics being a popular holiday item, we wanted to track the latency of conversions from paid search (by tracking the time lapse between first click and purchase). We used our technology, LXRRetail’s tracking system for this purpose since it has a flexible cookie period advantage (we can select and change the time period for which the cookie needs to remain active).
2012 Holiday Sales are off to a strong start with Black Friday Online Sales registering a Y/Y increase of 31%.
Our findings are based on Black Friday sales data aggregated for 38 large US online retailers (in 7 retail categories representing 120 million search impressions). NetElixir uses proprietary search marketing analytics technology, LXRRetail, for data aggregation and analysis.
Every year, for the last 7 years now, I have been fortunate enough to witness something amazing on this day, the Black Friday. Something that makes every Black Friday very special. Words are inadequate to define this wonderful “thing”. Let me .. just for simplicity .. call this the NetElixir Holiday spirit.
SEM Marketers often struggle to measure the effectiveness of short term promotions. The challenges they face are: a) inability to accurately link sales promotion to the sales conversions b) frequency of promo changes often makes quick data analysis and insight aggregation difficult (especially during holidays) c) separating the online and offline impact of the promotion.
Most retail search marketers work with finite/limited search marketing budgets. They try to maximize the revenue they are able generate for this budget. The performance metric often used is “Revenue/Cost” (or, R/C). Revenue is a factor of number of sales (or, orders) and value of each sale (or, order). (We will not discuss “cost” here since the assumption is “cost” or “search spend” is pre-fixed).