Clix 2013, the first live digital marketing case study contest among B-School students in India, was a huge success! The finals took place this past Saturday at the Regenta One Hotel in Hyderabad. With over 75 registered teams, the winning group of four came from the Institute of Management Technology (IMT).
As announced in our last post about our new SEO Tool, this coming Thursday(sorry to have rescheduled) we will be on Twitter discussing the cool new features of the LXR Marketplace’s newest tool, the SEO Rank Checker. We will be sharing how-to videos, and answering questions that you and other users have about using the new marketing tool.
You can listen to NetElixir Radio on iTunes. Our webinars and interviews are now available as podcasts. Learn about SEM best practices during your daily commute and stay one step ahead of the game!http://widgets.itunes.apple.com/widget.html?c=us&brc=FFFFFF&blc=FFFFFF&trc=FFFFFF&tlc=FFFFFF&d=Search%20advertising%20mavens%20and%20friendly%20experts%20sharing%20SEM%20knowledge.&t=NetElixir%20Radio&m=podcast&e=podcast&w=250&h=300&ids=675781066&wt=playlist&partnerId=&affiliate_id=
Additionally you can listen to the Podcasts on NetElixir Radio.
If you don’t see the embeded podcast, please try refreshing your browser, or go directly to the Netelixir Podcast Channel.
This week we are launching a revolutionary free SEO tool – the SEO Rank Checker. What makes it revolutionary? Free and unlimited ranking alerts and email updates! Unlike any other tool already out there, the SEO Rank Checker provides users with the ability to set goals for keyword rankings which they will be alerted to and receive complimentary PDF reports, every week, straight to their inbox.
The successful performance of paid search marketing depends upon the level of optimization acquired by advertiser’s accounts. The advertiser has to make sure that accounts generate sizeable revenue while the costs are kept under control. These cost constraints have always remained challenging in the search advertising space and Account Managers at NetElixir constantly explore better ways to remain watchful on these restraints. One method NetElixir uses is to keep an eye on the cost factor i.e., to employ an Adwords Script which runs every day and alerts the advertiser when the account level monthly cost exceeds a certain percentage of the budget. The script is explained below along with comments:
The free SEM tools offered by LXRMarketplace have been used by search marketers from 171 countries in the past 15 months. Isn’t that incredible!
Here, at LXRMarketplace we know how confusing digital marketing can be for small businesses. That’s why we have made it our mission to make search marketing more digestible for all the small business owners out there. We are happy to see that so many users in such a wide array of countries have taken us up on this offer.
As paid search advertising arena gets increasingly competitive, the ability to identify fresh sets of keywords with potential to “convert” has become a key driver of success.
NetElixir works exclusively with ecommerce companies. In 2010, after multiple sessions of brainstorming the NetElixir team came up with a novel idea to source fresh keywords. An idea that was both powerful, elegant and sustainable. We called this – SOCIAL KEYWORD SOURCING.
NetElixir CEO Udayan Bose was featured on DataQuest, discussing how to achieve success in digital marketing!
“Solving digital marketing challenges requires a pertinent approach. Udayan feels that starting with tactics as people often do, is a recipe for failure. Instead, one has to set goals, set objectives, evaluate and identify strategies, and then decide on appropriate tactics.”
Promoting an event via paid search can be challenging. Interest in most events spikes for a few days.. maybe a week if the event is substantial. The limited “interest time span” around an event makes it imperative for the marketers sponsoring the event to create a short term but extremely high impact marketing plan.