CEO Udayan Bose along with Sales Manager, Marinn Hersh presented the webinar and discussed a few crucial SEM mistakes that search marketers are notorious for making when carrying out their campaigns.
Be sure to avoid the SEM mistakes presented to ensure a smooth and successful 2013!
- Make sure you put into place a holistic search marketing plan
- Schedule meetings between your SEO and SEM teams once a quarter
- Use technology to measure cross-search attribution
- Use LXRretail’s SEO-SEM Dashboard to improve search marketing efficiency