We are now on iTunes!

Category: Netelixir Updates

You can listen to NetElixir Radio on iTunes. Our webinars and interviews are now available as podcasts. Learn about SEM best practices during your daily commute and stay one step ahead of the game!

Additionally you can listen to the Podcasts on NetElixir Radio.

If you don’t see the embeded podcast, please try refreshing your browser, or go directly to the Netelixir Podcast Channel.

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Announcing New LXRMarketplace Tool!

Category: Netelixir Updates

This week we are launching a revolutionary free SEO tool – the SEO Rank Checker. What makes it revolutionary? Free and unlimited ranking alerts and email updates! Unlike any other tool already out there, the SEO Rank Checker provides users with the ability to set goals for keyword rankings which they will be alerted to and receive complimentary PDF reports, every week, straight to their inbox.

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Scripting Cost Alerts!

Category: Marketing Dilemmas

The successful performance of paid search marketing depends upon the level of optimization acquired by advertiser’s accounts. The advertiser has to make sure that accounts generate sizeable revenue while the costs are kept under control. These cost constraints have always remained challenging in the search advertising space and Account Managers at NetElixir constantly explore better ways to remain watchful on these restraints. One method NetElixir uses is to keep an eye on the cost factor i.e., to employ an Adwords Script which runs every day and alerts the advertiser when the account level monthly cost exceeds a certain percentage of the budget. The script is explained below along with comments:

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The free SEM tools offered by LXRMarketplace have been used by search marketers from 171 countries in the past 15 months. Isn’t that incredible!

Here, at LXRMarketplace we know how confusing digital marketing can be for small businesses. That’s why we have made it our mission to make search marketing more digestible for all the small business owners out there. We are happy to see that so many users in such a wide array of countries have taken us up on this offer.

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As paid search advertising arena gets increasingly competitive, the ability to identify fresh sets of keywords with potential to “convert” has become a key driver of success.

NetElixir works exclusively with ecommerce companies. In 2010, after multiple sessions of brainstorming the NetElixir team came up with a novel idea to source fresh keywords. An idea that was both powerful, elegant and sustainable. We called this – SOCIAL KEYWORD SOURCING.

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Talking Digital Marketing on DataQuest!

Category: Marketing Dilemmas

NetElixir CEO Udayan Bose was featured on DataQuest, discussing how to achieve success in digital marketing!

“Solving digital marketing challenges requires a pertinent approach. Udayan feels that starting with tactics as people often do, is a recipe for failure. Instead, one has to set goals, set objectives, evaluate and identify strategies, and then decide on appropriate tactics.”

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Join us next Thursday, June 27, for an exclusive presentation with Grace Yco, ViX Digital Marketing Manager, to learn about creating a PPC campaign for business events in only 15 days.

Grace will elaborate on ViX’s marketing efforts leading up to their participation in the Miss USA Pageant as the official swimwear sponsor.

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The Science of Search Marketing

Category: Marketing Dilemmas

NetElixir is featured again! Check out the article on CIOL, India’s largest technology business website, about NetElixir’s analytical tools for aiding search marketing.

The site quoted our CEO, Udayan Bose, as saying:

“We have an analytical, technology-driven approach towards search marketing. Since India has a lot of analytical and mathematical talent, our confidence paid off […]We had to convert mathematical models to technology prototypes for multi-channel, core analytics and optimization from one dashboard – which also helps manage different social media platforms like Facebook, Twitter and the rest.”

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