Yesterday at NetElixir, experience and curiosity were the toppings for the fresh hot evening coffee for four enthusiastic search marketers. It all started during a casual coffee chat with Anser, NetElixir’s senior search marketer, who commented that Product Listing Ads are performing much better than text ads. Deb, another senior colleague, endorsed Anser by quoting that Google PLAs have outperformed text ads in terms of click-through-rate. He was referring to one of the Adobe blogs he follows – Adobe Blog on Digital Marketing. This discussion by Anser and Deb intrigued me and Keith, who were sipping the hot coffee with them. And this triggered a nice brief productive coffee chat on a few Product Listing Ads optimization tactics.
NetElixir research data indicates a 3 day shift in Black Friday sales (as well as related search queries) in 2012 (over same time in 2011). Retailers now start their Black Friday promotions even before Thanksgiving Day in an effort to garner a greater share of holiday shoppers’ wallets.
We expect Black Friday promotions (as well sales spikes + related search spike) to start earlier this year. How much earlier? Well, based on prior years’ trend analysis, the spikes should start around Nov 20/21 and at least 70% of online retailers will start their Black Friday weekend promotions on Nov 25 (Monday). (Needless to mention, the sales promotions will keep varying through the period leading to Cyber Monday).
The week leading to Labor Day this year saw a significant spike in online sales for our retail clients. Y/Y sales grew (average) by 73% during this week. The spike was experienced by retailers across 7 retail categories from consumer electronics to home furnishings.
Some interesting SEM research facts pertaining to online sales (week of Aug 26) -
2013 Holidays are unique because of 2 reasons -
- There are 6 less shopping days between Thanksgiving and Christmas (the shortest runway since 2002).
- Online sales trends this year have been unpredictable, both in their “highs and lows”, often making predictions irrelevant.
One thing can be safely predicted though.. a short runway to Christmas will most definitely lead to more intense competition than ever before.
At NetElixir, we have been conducting holiday search marketing trends and consumer insights research since 2008. We have identified some “lead indicators (trends)” that enable higher holiday forecast accuracy.
The NetElixir team was in full-force at eTail East 2013 in Philadelphia this week! We gave away an awesome new Lenovo Yoga to one lucky winner, Marit Weitnauer, Project Director at Eyes on Walls Art!
eTail attendees got a chance to win the Yoga by spinning the Wheel of SEM Facts at our booth and determining the # of entries they would receive in the drawing.
Our next webinar will focus on getting your SEM plans ready for the upcoming holiday season! Join us on Friday, August 16th at 2pm EST for “How to Build a Robust Holiday Search Marketing Plan: 3 Actionable Strategies”!
CEO & Founder, Udayan Bose, along with Sales Manager, Marinn Hersh, will be sharing tips on creating a robust search marketing plan for the holidays, and will share a sample promotional calendar that any search marketer can utilize for this critical time for sales.
Clix 2013, the first live digital marketing case study contest among B-School students in India, was a huge success! The finals took place this past Saturday at the Regenta One Hotel in Hyderabad. With over 75 registered teams, the winning group of four came from the Institute of Management Technology (IMT).
As announced in our last post about our new SEO Tool, this coming Thursday(sorry to have rescheduled) we will be on Twitter discussing the cool new features of the LXR Marketplace’s newest tool, the SEO Rank Checker. We will be sharing how-to videos, and answering questions that you and other users have about using the new marketing tool.
You can listen to NetElixir Radio on iTunes. Our webinars and interviews are now available as podcasts. Learn about SEM best practices during your daily commute and stay one step ahead of the game!
Additionally you can listen to the Podcasts on NetElixir Radio.
If you don’t see the embeded podcast, please try refreshing your browser, or go directly to the Netelixir Podcast Channel.
This week we are launching a revolutionary free SEO tool – the SEO Rank Checker. What makes it revolutionary? Free and unlimited ranking alerts and email updates! Unlike any other tool already out there, the SEO Rank Checker provides users with the ability to set goals for keyword rankings which they will be alerted to and receive complimentary PDF reports, every week, straight to their inbox.