HolidayShoppingWith the shortest runway from Black Friday to Christmas since 2002, consumers will have fewer days to shop for the holidays, which means that retailers will have fewer days to maximize their holiday sales.

Google Head of Industry, Retail, Brett Goffin, advises retailers to take full advantage of the opportunity to remarket to consumers NOW. According to Goffin, remarketing is a helpful strategy during the shortened shopping season this year. Google has historically seen average Costs Per Click (CPCs) increase during the shopping season and there’s no reason to believe that won’t be the case again this year. Several analysts have predicted 2013 CPCs to be higher compared to 2012 given the compression of the holiday season.

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holiday retail advice webinar

Join us for the first webinar of NetElixir University’s Thought Leadership Series! The purpose of the Thought Leadership Series is to share proven ideas and advice from thought leaders and experts and help retail marketers succeed online.

Register Now: Holiday Retail Advice from Industry Leaders!

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NetElixir University webinar transcript:

How Does Google’s Hummingbird Update Impact Your SEO Efforts?

Marinn: Hi everyone! This is Marinn Hersh, Sales Manager here at NetElixir. Thanks so much for joining us today for our webinar. We’re going to be discussing how Google’s hummingbird update impacts your SEO efforts. This is part of the NetElixir University Guest Expert Series.

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Google Hummingbird: Your Questions Answered

Category: SEO

google hummingbird seo update

Last week, eCommerce Marketing Manager of Ulla Popken, Steven Pope, hosted a webinar on how the Google Hummingbird update impacts SEO efforts as a part of NetElixir University’s Guest Expert Series.

During the webinar, many questions were pouring in from attendees, and we weren’t able to answer all of them during the session. We’ve compiled these questions and would like to share them to help you understand the impact of Google Hummingbird on your SEO efforts.

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SEO Webinar: How Hummingbird Impacts Your SEO Efforts

Category: SEO

google hummingbird seo updateJoin us this Thursday (10/17) at 2PM ET for “How Does Google’s Hummingbird Update Impact Your SEO Efforts”!

{Register Now!}

Steven Pope, eCommerce Marketing Manager of Ulla Popken, a plus size women’s clothing brand, will host this insightful webinar as a part of NetElixir University’s Guest Expert Series.  Steven will be sharing his thoughts on what Google’s Hummingbird update means for retail search marketers and how does it impact their SEO efforts.

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2013 has seen numerous SEO changes

Google is creating a lot of buzz right now. On September 23, 2013 Google announced keyword traffic data would immediately become 100% “Not Provided” inside of Google Analytics. Just four days later on Google’s 15th birthday, Google announced a search algorithm update called Hummingbird. And these two changes are just the latest of many. So why should you be paying attention to Google? What does it mean for your business?

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Google AdWords Offline Conversion Tracking: What It Means For Your Campaigns

Category: Marketing Dilemmas

Recently, we’ve seen some exciting new innovations coming our way from Google. With the roll out of offline conversion tracking, Google has taken yet another step towards creating an all-encompassing advertising ecosystem. This feature works on the simple principle of conversion import i.e. the user needs to upload all of the related offline conversions data back into AdWords. This will then be synced up with your account information and show the precise conversion information down to the keyword and ad copy level.

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Report from Shop.org Annual Summit

Category: Netelixir Updates

Few retailers have a robust plan ready for the “shortest runway to Christmas since 2002″.

I have had hour long meetings with 9 retail firms in the last 20 hours at Shop.org (Chicago). One thing that strikes me as surprising as well as concerning is the lack of preparedness for a very short holiday season (3 week time between Thanksgiving and Christmas). Most retailers that I met with are still unable to fully fathom the “impact of one less week – 25% less time” on online demand.

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SEO: Site Speed – It Does Matter – Part 2

Category: SEO

As an addition to yesterday’s post on SEO Site Speed, we have a few quick updates based on Google’s new Hummingbird update:

  1. The Hummingbird update actually happened 1 month ago; Google just announced it yesterday (September 26th)
  2. If you haven’t seen drops in rankings yet – you probably won’t, since the update has already been live for some time
  3. Any speculation about algorithm updates (August 21st, September 4th, etc.) can be attributed to this update
  4. Nothing has been dropped from the algorithm – i.e. site speed is still a very large part of rankings
  5. Google is trying to deliver results faster and even more accurate
  6. The update is geared toward ‘conversational’ searches – like how you would speak a question into your iPhone. Google is trying to identify the ‘meaning’ behind the words – not only trying to match words to searches

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SEO: Site Speed – It Does Matter

Category: SEO

Part 1 – Test Website Load Time

Google has been using site speed as a ranking factor in its algorithm for some time now. Luckily, there are some quick, simple things you can do to decrease your page load time and leverage the benefits for your site. Here we will share some free tools to check site speed, as well as give you tips on what you can do to optimize site load times.

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