2013 Holidays are unique because of 2 reasons -
- There are 6 less shopping days between Thanksgiving and Christmas (the shortest runway since 2002).
- Online sales trends this year have been unpredictable, both in their “highs and lows”, often making predictions irrelevant.
One thing can be safely predicted though.. a short runway to Christmas will most definitely lead to more intense competition than ever before.
At NetElixir, we have been conducting holiday search marketing trends and consumer insights research since 2008. We have identified some “lead indicators (trends)” that enable higher holiday forecast accuracy.