Structured Data: The Next Step in Semantic Search

Category: SEO

schema-graphicIn our first post on semantic search, we spoke about Google making the shift from “keyword driven search” to a more intuitive “intent driven search” based around content and what users are looking for.

Today, we’d like to take a look at Structured Data and how it can make your website more attractive to Google.

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The Return of the Data

Category: Analytics

return-of-the-dataLast Year, Google Analytics shocked the digital marketing world by removing keyword information for organic traffic from their reporting. To understand the magnitude of this change, plug in a search for “Google Analytics Not Provided” and you’ll find thousands of bloggers trying to navigate this drastic change with little to no success.

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Semantic Search: The Present State and a Look to the Future

Category: SEO

semantic-graphic2In the old days, being successful at SEO was based around writing relevant content and then “building links” to that content.  The path to success was pretty straightforward, but it was geared mostly towards “keyword” based searches.

Well it’s no secret Google keeps getting smarter, and in doing so, changing the way the semantic search game is played.

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Holiday PPC: How Tailoring Bids Can Maximize ROI

Category: Paid Search

HolidayShopping

Planning for the holiday season is always a tough proposition. Besides vacations and more gift shopping than any one person can handle, businesses everywhere also need to plan way in advance in order to optimize their ROI.

We believe this holiday season will go down as an ecommerce landmark where the better prepared retailers win and the rest walk away shaking their heads in frustration.

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iphone graphic copyWe’ve aggregated the data from this year, and have found that 18.3% of all searches happened from smartphones on Black Friday. 65.2% of all mobile sales happened between 6pm-midnight.

Our findings are based on search marketing led hourly sales data aggregated on Black Friday for 38 large US online retailers (in 7 retail categories representing 120 million search impressions). NetElixir uses proprietary search marketing analytics technology, LXRRetail, for data aggregation and analysis.

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Holiday Special – PLA Tactics (download your free checklist)

Category: Paid Search

checklist{HOLIDAY SPECIAL}  Finally, the holiday season has arrived for all online marketers to roll up their sleeves and put their promises into action. Well, guys, beware…this time, the season is going to be a very tricky affair. With the shortest runway from Black Friday to Christmas since 2002, shoppers will have fewer days to purchase, which in turn forces marketers to race against the clock and prepare their tactics. However, don’t worry! Be reminded of the famous quote from Winston Churchill – “Let our advance worrying become advance thinking and planning”. Yes, an effective plan will solve all your worries and all of the marketers here @ NetElixir are in sync with the indispensable process of planning.

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How to Build Year-Round Customer Loyalty this Holiday Shopping Season

Category: Marketing Dilemmas

holiday-shoppingAnother holiday shopping season is underway and digital marketers are working to meet year-end revenue and profit goals, but this period also delivers opportunities and threats to long-term success. All but hyper-seasonal merchants should consider the closing months of the year as setting the stage for the year ahead. Holiday promotions should not only maximize seasonal returns, but include strategies that generate customer loyalty and avoid accelerated churn rates in the face of increased competitor visibility. This time of year is about giving and no one is more deserving than customers that generate year-round profits for your organization.

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HolidayShoppingWith the shortest runway from Black Friday to Christmas since 2002, consumers will have fewer days to shop for the holidays, which means that retailers will have fewer days to maximize their holiday sales.

Google Head of Industry, Retail, Brett Goffin, advises retailers to take full advantage of the opportunity to remarket to consumers NOW. According to Goffin, remarketing is a helpful strategy during the shortened shopping season this year. Google has historically seen average Costs Per Click (CPCs) increase during the shopping season and there’s no reason to believe that won’t be the case again this year. Several analysts have predicted 2013 CPCs to be higher compared to 2012 given the compression of the holiday season.

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holiday retail advice webinar

Join us for the first webinar of NetElixir University’s Thought Leadership Series! The purpose of the Thought Leadership Series is to share proven ideas and advice from thought leaders and experts and help retail marketers succeed online.

Register Now: Holiday Retail Advice from Industry Leaders!

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